How to Select the Best Email Marketing Agency

Are you looking for the best email marketing agency but don't know where to start? With so many providers claiming to be the best email marketing agency, making a selection can be daunting. However, these key tips may help you make the appropriate selection, so your email marketing program can thrive for years to come.

NITRO PLUG Digital Marketing is services and data oriented company. Great email service providers (ESPs) already exist. Great ways to do email marketing already exist. NITRO PLUG Digital Marketing didn’t feel the need to reinvent the wheel, instead, NITRO PLUG’s focus is on building a true partnership via providing the best email marketing service (not cheap/poor results), joining you on the front lines in helping you drive website traffic, and ultimately grow your business.

Should an Email Marketing Agency Serve Small Businesses or Large Companies?

Many of the proclaimed "Best Email Marketing Agencies" claim to be oriented specifically for SMBs (small businesses). NITRO PLUG Digital Marketing has offerings for a wide range of customers and is customizable to the needs of mid-size and enterprise customers. For example, NITRO PLUG has worked with large Fortune 500 companies to small law firms and Shopify stores.

NITRO PLUG is the word leader in service-based email marketing and has been widely regarded by many as the best email marketing for small business or large corporations.  We deliver results for businesses both large and small world-wide. Learn more about our Email Marketing Service and what we can do for you.  We can help you achieve the results your company deserves today!

Should You Pick an Email Marketing Agency Based on Price?

Many email marketing agencies differ in price. However, you should never sacrifice experience, strategy, and performance for the lowest price. I guarantee your email marketing results will reflect the price you pay. The best email marketing agency will never be the cheapest, ever. If you want high-level email marketing service, that does come at a premium price, but you won't regret making that decision.

Is Email Marketing Expertise Important to you?

How do you know if the agency you're looking at is actually an experienced email marketing agency and not just a company that outsources email marketing overseas or to another agency? These days 99% of email marketing agencies outsource their work. Before having any conversations with an agency, do a little research on email marketing so you can prepare for your agency conversation. Make sure you speak to the email marketing strategist when having a kickoff call with any email marketing agency. Ask detailed questions about inbox placement and deliverability to see if they are indeed experts in email marketing or outsourcing pros.

With NITRO PLUG, you have an expert who joins you on the front lines to help you grow your business. Specifically, we have email marketing strategists who run research on your industry, your competitors to help build an email marketing strategy that is customized to your specific needs.

Our email marketing strategists have specifically executed campaigns, so we know the best practices, the technology, what works, what doesn’t work, and ultimately how to lead our clients through a successful email marketing experience.

Is Scalability Important to you?

Do you want to find the best email marketing agency that won't just hit the "send" button, but rather help you grow and scale your email marketing program? Would you like to add lifecycle email marketing journeys and action-based triggers that are automated to do the work for you? Many email marketing agencies have no idea how to build a triggered email. For example, if you want your e-commerce website to trigger an email to someone whose order has just shipped, your shipping data needs to be imported into your email marketing platform in a way that triggers the email to deploy when the order has been marked as "shipped." Depending on the platform you're using, this could take some tech work and API setup.

Anybody can hit the "send" button for you. With NITRO PLUG, our experts specialize in helps you sale your email marketing program in any way you need it to be scaled. So you can sit back and watch your list grow and your website traffic increase.

WebFx, SendinBlue, Tinuiti?

There are many agencies who have been looked at as the best email marketing agency but how do you choose? All of the providers differ in experience, scalability, and even strategic approach. However, it all comes down to what you need and how you feel about the agency you're meeting with. When it comes to the best email marketing agency it's the one that fits you and the needs of your business.

WebFx, SendinBlue, and Tinuiti are all great providers. NITRO PLUG Digital Marketing sets itself apart from the pack by leading in all three areas listed above, we have the most experience, we have a team capable of leapfrogging your competitors, and we offer a data-driven strategic approach. We look at competitive emails, industry data, and current reporting before making any recommendations or decisions. Our number one goal is to increase traffic to your website and grow your business exponentially.

Who is the Best Digital Marketing Agency?

When it comes to selecting the best email marketing agency there are many areas for you to consider. Making the wrong decision can cost you more than you bargained for. It's worth paying the additional agency fees to go with an agency who specializes in email marketing and has a track record of working with companies of all sizes. If an agency is charging less than everyone else, chances are your email marketing program will reflect that.

At NITRO PLUG Digital Marketing, you'll never need to worry about your email program again because you can rest easy in knowing your email marketing program is being strategically managed by the best email marketing agency in the industry.

Selecting the Best Email Marketing Agency
Maxine Reynolds - NITRO PLUG Digital Marketing

Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.

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