According to Statista, "in 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost4.41 billion in 2025." That is why we implement organic eCommerce social media management as an integral part of our eCommerce marketing strategy. It's a way to engage your potential customers on platforms such as Facebook, Instagram, and Twitter, which is where many people spend most of much of their time. We'll curate content, schedule posts, respond to comments and much more. If you don't have time to manage all of your eCommerce social media channels effectively and efficiently, then NITRO PLUG Digital Marketing can help.
What is eCommerce Social Media
In short, eCommerce social media advertising is the strategy of promoting an eCommerce store through various points of the sales funnel. Whether your goal is to raise brand awareness, gain followers, or simply get online sales, eCommerce social media advertising can open your brand up to an entirely new audience.
Why is Social Media Good for eCommerce Marketing?
Especially if your business is 100% online, you have to find a way to make up the lack of foot traffic into a traditional storefront. Social media is an excellent way to make up for this deficit of potential leads.
Facebook has close to 3 billion users. eCommerce social media advertising is the process of promoting your online presence and content across social media channels like Facebook, Instagram, Twitter,LinkedIn, YouTube, and Pinterest. These channels have the ability to connect and engage with millions of people who have an interest in your product or service.
According to Sprout Social, consumers will continue to engage with a brand on social media after they initially follow them. 91% of these followers look at the brand’s website or app, 89% of them buy something, and 85% of them share the brand with someone they know.
If you are wanting to leverage these touch points to increase your reach, yet don't have the time to manage it, our team of social media experts have you covered.
Promoting your product or service on one or more social media platforms can greatly expand your online reach and give you the opportunity to connect with your audience in the place that they spend their time.
71% of adults who use the Internet are on social media. With nearly three-quarters of your potential buyers hanging out on social media, why wouldn’t you establish your brand online where they can easily find you and interact with your brand?
Having an eCommerce social media presence allows people to actively follow your brand and learn about new products or sales. On top of that, if your satisfied customers are already on social media, they can share your product or service online—the content will write itself.
eCommerce social media also gives you the chance to interact with your target audience in a casual way. They know they can send you a direct message if they have a question, and you can post polls or quizzes they can engage with. If they really like what you’re doing, they’ll share it with other people they know and that means more followers for you!
At the end of the day, a social media following gives you the opportunity to increase brand loyalty, community, and trust.
What's Needed for Successful eCommerce Social Media Advertising?
Like any marketing plan, you have to develop a strategy to make your campaign successful. Since social media traffic peaks at certain times in the day, it’s important to post when there’s a spike in users. You’ll want to utilize an online scheduling and reporting tool. These tools will give you the chance to plan your posts in advance and give you abetter picture of what your profile will look like.
Truth be told, running multiple social media accounts takes a lot of work and can feel overwhelming to a team that’s used to traditional marketing styles. Don’t let that scare you away though! That’s where we come in.
Research and Strategy
Critical research is the first step we take with a new partner. Our comprehensive Initial Social Analysis Reports lay the foundation for the strongest eCommerce social media success possible and determines the best path in achieving greater brand exposure. The analysis is an extreme amount of information we need to collect in order to take action and direction with your social profiles. It takes us approximately two to three weeks to aggregate the below data, then we deliver the reports to you in an online meeting format. These reports allow all parties to understand the scope of the project and will allow us to write a Strategic Social Media MarketingPlan.
Once this plan is complete, you'll receive an official quote for ongoing social media, but until that point it is only guesswork as to the amount of effort that will be necessary to attain success.That's why we start with a baby step of noncommittal research. After that stage is complete, you'll know what it's like to interact with our professional team, you'll have a great amount of knowledge about the opportunity and obstacles, and we'll know what it'll take to help you achieve the success you want. These reports include:
Comprehensive Profile Review
We provide detailed suggested changes to optimize organic exposure. How a profile setup is weighed into Facebook/Instagram’s formulas heavily. Not as much for other networks.
Content Calendar (1 Month)
We will provide content type suggestions based on what we see working best in your industry. We will build it out along with a recommended posting schedule.
Social Keyword & Hashtag Research
Your hash tagging strategy is crucial for gaining as much organic exposure as possible. We have found our hash tagging strategy in addition to growing your organic social exposure also compliments SEO via social signaling whenever we are posting content that links back to your site.
Best Practices Writeup
In addition we will provide an official write up of social media best practices specifically for your industry.
eCommerce Social Media Execution
Now that we've conducted our research, we'll start by looking at what we know about your audience.
What type of content will they best identify with? We'll develop engaging and thought-provoking content that speaks to their needs. Engagement and response will be a consistent part of our management of your eCommerce social media. We may even reach out to fans and followers to kickstart conversations. If there are questions and concerns posted to your page, we'll handle those in your brand tone and voice. Depending on the company, we may even leverage contests or sweepstakes to engage your audience.All of this will be mapped out in our social media strategy that we provide.
Now that we know more about your target audience and goals, we can decide which platform(s) are our best bet for success. Just because one network has more accounts than another doesn’t necessarily mean that the people behind the accounts are the ones you’re looking for.
We’ll ensure your profile page is clear, succinct, and will make it easy for consumers to access your store page. Once we establish a profile for your brand that describes who you are and what you do, we’ll begin generating content.
We take the time to post photos, videos, graphics, gifs, and more to make your page engaging and exciting. Everything we post on your behalf will be high-quality and will align with your brand. Your posts promoting your product or service will have a clear call to action to engage customers by encouraging them to explore your main page. We’ll respond to comments, questions, and reviews in your brand’s tone and will work to gain new followers.
In our research and strategy phase, we’ll identify a set of relevant hashtags to use on all of your posts and can add to posts when necessary. We’re experts at crafting creative captions that will catch the eye of consumers.
We also want to make something clear. We don’t recycle posts or copy from our other clients. We understand that you are placing your brand-child in our hands, and we want to share what makes that brand-child unique with the rest of the world. We achieve this by tailoring our posts to YOUR brand, not our idea of what your brand should be.
Boosting or Promoting Social Media Posts
We can discuss whether you’d like to pay to promote certain posts. Almost every social media channel has its own version of a paid advertising program that can help your post get noticed by new people.
Depending on the platform(s) you choose to use, we can review the different boost options, and which would fit into your budget for social media advertising.
We can also talk about partnering with an influencer in your industry who could promote your brand to their group of followers. Since the influencer is trusted as an expert in their field, their followers will trust their recommendations.
We can also look at whether creating a brand ambassador program, forming brand partnerships, or creating a referral program would be beneficial to your business.
Social Media Shops
Certain social media channels will allow you to advertise your products with a “shop” feature that streamlines the buying experience for customers.
As an e-commerce company, the easier it is for consumers to buy your products, the more likely it will be that they will make that purchase. The average adult has an attention span of about 8 seconds if they aren’t completely engaged while browsing online, and we don’t want to lose a sale because they got bored while trying to check out.
Sites like Instagram and Facebook have integrations available with platforms such as Shopify and WooCommerce that allows you to directly upload available products into your shop feature on the social media site.
Pinterest, a site long loved for building dream homes and events, also offers a shop feature that will take consumers directly to your product with a click of the picture. Certain audiences search for product inspiration on Pinterest and having a selling option on that platform may be exactly what your audience needs.
Analyzing and Adapting
Once we’ve gotten into the groove of your eCommerce social media ad campaign, we don’t pop the champagne bottles right away.
We track the results of our strategy against our projected goals and take note of what’s working and what needs improvement. During our planning stage, we’ll choose quantifiable goals to compare the results to.
This allows us to identify what kind of posts gain the most traction with your audience and create more posts in that vein. We can see how much traffic your website is getting from your social media channels to see if the active social media approach is working.
Above everything else, we’ll look at how many sales have been generated as a result of your social media presence.We can adapt our strategies based on these results to see if we need more content-heavy or product-heavy posts on your platforms.
We’ll encourage customers who purchased from your store to share their experience on their platforms so we can add it to our arsenal of content. The more positive reviews we can gather, the more trustworthy your brand will appear to new customers.
It’s our goal to get you the highest ROI we possibly can, and we don’t stop working to improve our mutual numbers.
Ready for NITRO PLUG's Social Media Management?
At NITRO PLUG Digital Marketing, we believe that an eCommerce website is useless without traffic being driven to it. We want to work with you at each level to make sure your business is as successful as it possibly can be.
Whether you’re new to eCommerce social media advertising or you want to take your social media presence to the next level, we want to plug you in and get you selling. Use the form below to schedule a meeting with us and let’s get the marketing ball rolling!