For many industries, email marketing is the top revenue-driving marketing channel. That's because this is typically your most engaged audience; they've connected with your business at some point and even provided you with their email address. When thinking about the best way to maximize your email channel's potential, you probably want to make sure you go with experience. The NITRO PLUG team has over 80-years of combined experience managing email marketing programs at the highest levels and across multiple industries. We've managed enterprise-level email marketing lists in excess of 10M+. So, you can rest assured that you have top professionals working to maximize your business with the latest strategies, tactics, and technologies.
It's always good to know where you're at, so we can see how much work it's going to take to get to where we want to be. Whether you have a fully established email program or you're just starting out, this will give us a solid foundation from which to build a successful email marketing program. In addition to looking at your past performance and how advanced your email marketing program is, we will thoroughly research your:
Once we know the ins and outs of your email marketing program (if you have one), your competitors, industry, and your audience, we'll then develop your personalized email marketing strategy and plan. All clients have requirements that vary by industry, niche or audience. For instance, an e-Commerce client will likely have different requirements than a B2B software company. In any case, our world-class experts will create each plan with your specific goals in mind. Are you looking to just drive engagement for your newsletter or blog, or are you looking to drive revenue? Do you have a process for list growth? Does your email list need validation? What's worked for you in the past? Will we be coordinating with your internal marketing team? These are just a few items that we'll take into consideration when creating your personalized email marketing strategy.
This is where all of the email marketing analysis and planning finally get put into action. NITRO PLUG's team of professional email marketers will handle your entire email program from end-to-end. Our team will coordinate with you to align on content and template design. We'll then follow our internal processes on campaign development, testing, scheduling, deployment, reporting, and optimization. We'll also have regular meetings with your team to walk through results, and look at any potential opportunities.
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