The construction industry is highly competitive. Construction companies around the world are bidding on jobs to compete with each other. We were introduced to a construction company that wanted to optimize their search engine optimization (SEO), drive more lead generation through paid advertising, and decrease costs. Their previous agency wasn't a construction marketing company or a professional construction lead generation provider who could maximize their budget to the fullest extent. After working with this other provider for a couple of years, they began to seek specialized construction marketing companies. They wanted someone to come in that knew the industry and how to speak to the audience in a way that resonates. That's when they found us and we got to work.
We conducted a comprehensive analysis to find out what services they offered (residential construction, home remodeling, commercial building, roofing, and more), what their previous marketing strategy entailed, what their results have been, and where they currently stood in the competitive landscape.
Our goal was to increase organic traffic, paid traffic, and grow their pipeline while keeping costs low. To accomplish this we recommended three primary recommendation; website development work, search engine optimization (SEO), and restarting paid advertising on Google. The website fixes were meant to address conversion because we found that they had an extremely high bounce rate. 90% of all site visitors left the first page within a few seconds. The SEO work was aimed as specifically boosting their positioning in the search engines, so we would begin to see a lift in organic construction lead generation. Finally, we ran a thorough keyword analysis before embarking on a paid construction lead generation campaign on Google.
After fixing several conversion opportunities on the website and optimizing for a better bounce rate, we were ready to begin driving quality construction leads to our website. After just 60 days of Google paid advertising, paid lead generation increased 130% per week on average. After 9-months of optimizing for construction company SEO, organic lead generation increased by 234% and we were now ranking #1 for 10 quality keywords. Today, the construction company has had to increase their personnel by 150% just to handle the uptick in new business.
Our expertise as a top construction marketing and construction lead generation provider resulted in this construction company landing multiple contracts with one of the largest casino and entertainment companies in the United States. We have seen the dramatic turnaround in traffic, and pipeline growth for this company, making them more profitable and keeping business on the rise.
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