Oops! Something went wrong while submitting the form.
AS FEATURED IN
Social media has become an essential tool in any marketing strategy. Contractors can meet new leads, increase client engagement, and drive conversion rates online.
However, sharing content on social media platforms doesn't guarantee a successful social media campaign. The success of any social media campaign depends on what you want to achieve. This could be an increase in sales, create demand, or more traffic for your website. This is where a reputable marketing agency such as Nitro PLUG Digital Marketing comes in to offer their expertise on how to rank higher on Google, generate more targeted leads with paid advertising, maximize email marketing, and optimize your website for conversion.
Social media is a valuable tool for contractors looking to build business and network with other professionals. Proper use of social media enables contractors to strengthen their brand identity and reach a broad audience. The aim is to position themselves as experts and formidable competition in the construction industry.
This article covers how social media can be a powerful marketing tool for contractors. Whether they operate locally or internationally, small scale or large scale, having an internet presence today is a necessity for any contractor.
Here are tips for joining and staying relevant on social media for contractors.
1. Enhanced Brand Loyalty
Based on a Texas TechUniversity's report, contractors who engage on social media enjoy higher customer loyalty and significant social media marketing benefits.
Contractors must understand that high-quality services go hand-in-hand with high-quality customer service.The best way to fulfill a customer's needs is to maintain an ongoing meaningful dialogue with them. This allows contractors to respond to and resolve customer issues in real-time. It also enables them to deliver superior customer experiences consistently.
2. Increased Conversion Opportunities
Each time contractors post or respond to a comment on social media, contractors have an opportunity to engage with potential clients. If they use that opportunity correctly, the clients might visit their website, ask for quotes, or book them for work.
An informative website is also an added advantage when it comes to promoting your business as a contractor. A decent online presence means more lead generation opportunities and greater visibility backed up by additional quality content on the web that attracts customers to your site.
3. Beating Competition and Staying on Top
Contractors can get ahead of their competitors with social media if they're not already there. With the penetration of social media into everyday life, contractors can reach out to millions of potential customers via social media, but only if they understand and target their niche market. And if the competition is already thriving on social media, they might as well follow suit and try to get an edge over them.
4. Establishing Superior Brand Authority
Establishing trust is the key to building a successful business, so getting people to learn to trust your business goes a long way in amplifying your business's impact.Developing the ultimate social proofing toolkit is a chief concern for businesses and independent professionals. Clients do online searches, not only on your website, but on you too--everything from name to brand, to location, to offerings. So, it's vital that you put genuine information out there.
5. Generate Engaging Content
Customers have limited and declining attention spans, which makes it more challenging to capture their interest. Despite that, don't let poor marketing of your contracting business limit your potential. One way to build and keep your audience engaged is to stay in contact with them. Weekly, daily or hourly updates on your business page will keep clients informed on the latest news and allow you to respond to their comments or appreciate their interaction with your posts.
Your online marketing strategy should be robust to ensure that your business appears in those coveted first-page rankings. Plus, an inadequate social media presence will complicate the process of bringing new leads into a typical prospect-customer lifecycle, since prospective customer must find you first.
6. Aim for Richer Customer Experiences
Social media is a vital communication channel, just like phones. It doesn't matter if customers are posting on Facebook, tweeting their thoughts, or sending a direct message to your inbox.
You're in a great position to respond to every interaction and treat them with respect. Taking social media seriously and addressing issues in real-time shows customers that you care. It establishes trust and enhances customer loyalty.Plus, you get an unexpected opportunity to build up relationships that could lead to more referral marketing for your brand.
7. Increased Brand Awareness
Sixty percent of Instagram users find new products on social media. Appearing in as many social media feeds as possible creates the ultimate impression to potential clients that you are actively marketing your business online. On top of that, client soften use social media as a means to locate information and gauge the suppliers. They can check social media reviews and comments for reassurance before they make their final decision.
8. Cost-Effective Marketing
Organic traffic is free and genuine. However, for faster returns and better engagement, paid advertisements are among the most effective ways to gain clients on social media for contractors.
This is because they offer a low cost of customer acquisition and a high return on investment. They are also easily trackable and monitorable, with actionable insights as the reward.
9. Enjoy the Benefits of Social Communities Memberships
Social media for contractors is more than a marketing tool. Consistent posting backed-up by helpful information for followers can improve the page's SEO value.
With several communities to join on Facebook and LinkedIn, contractors can showcase their services in such social communities for additional exposure or create their personal communities and attract interested members to join.
10. Right Keywords Use for your Contractor Profiles
For every social media campaign to be successful, you should first create a good keyword strategy. A keyword strategy is the list of keywords and phrases that you will use in your social media posts to ensure that your target clients find your services when they search for contractor services.
If you are a construction contractor looking to increase your business, then using"construction contractor" as one of your keyword words will result in more clients finding your company when searching for contractors online.
Operating Social Media for Contractors with Guiding Principles
It's essential to lay down some guidelines for establishing an online presence. As your business grows, so should your reputation. To protect both, you need to apply certain guiding principles for operating online.
These principles will enable you to interact with clients in a way that makes them in learning more about your services, promoting your services and protecting your bottom line. Disclosing a social media principle for your company sets the guidelines for using social media professionally and gives your customers abetter understanding of what type of business you're running.
When forming relationships with your target audience, choose a tone that makes you seem trustworthy, engaging, and effective. If you use a persuasive tone and your approach resonates with the audience, they are more likely to inquire about your services and advice.
Key Social Media Networks for Contractors
As of January 2021, U.S. mobile internet users represented over 90% of all active internet users nationwide, with more than two-thirds operating multiple social media accounts.
Leveraging Facebook in Social Media for Contractors
According to research carried out by Sprout, over 70% ofFacebook users follow at least one brand, making Facebook a very powerful social media tool for contractors to leverage and use to improve their marketing strategies.
Facebook leads all social media platforms in popularity within the United States. The platform recorded 190 million users in April 2020 and maintains a market share of 43 percent in the U.S. alone.
Worldwide, research indicates that 83% of women and 75% of men use Facebook, making it the most popular social media platform in existence, with more than two billion monthly users and more than 80 million people who engage with Facebook through mobile.
Tips for success on Facebook:
Post at least three times per week
From time to time, try to vary the formats of your posts.
Showcase ongoing or completed projects
Showcase client testimonials
Share value addition DIY-tips
Ask your clients to give a recommendation
Twitter in Social Media for Contractors
Twitter is a highly-targeted hashtag-rich platform, where you can instantly react to the trending latest news and connect in real-time with customers, partners, and influencers. Twitter had 192 million monetizable daily active users (mDAU) worldwide by the fourth quarter of 2020.
The platform gives you the chance to send easy-to-read, short, and efficient messages to your audience fast. For effectiveness, use Twitter's character limit of 280 to your advantage by tweeting quotes, interesting facts, and statistics using hashtags and keywords to gain more followers and effectively reach clients. More so, it's great for contractors to broadcast new projects, handle customer questions, and demonstrate efficient customer care services.
Tips for success on Twitter:
Follow more people
Make several posts in a day
Participate in trending, relevant conversations
Gain more traffic to your website or other plat forms via cross-posting
Add photos, videos, and other rich media content to make your posts more appealing
Use hashtags to help people find your posts
LinkedIn Social Media for Contractors
LinkedIn is a platform designed exclusively for commercial companies and independent professionals. On LinkedIn, you can create an account with comprehensive information about your company or business, as well as publicize your business-related links.
Once set up, you can easily connect with new and potential contacts. It comes with several great tools to manage your online identity, market yourself effectively, as well as interact with other professionals in a similar industry. These features work together to put you in front of more new clients.
When you create a page under your professional account, the LinkedIn Company Page allows contractors to engage with the LinkedIn community of over 300 million professionals and showcase their brand in a way that complements the rest of your company's online presence.
The typical LinkedIn user is between the ages of 25 and 34, which includes those who are finishing up their education as well as young professionals establishing themselves in their careers. The platform helps recruiters and hiring managers discover, connect, and recruit talent for contractors searching for new professionals. It also allows professionals to endorse their peers' skills, making it easy for businesses like yours to find and hire the right talent.
Leveraging Pinterest in Social Media for Contractors
Pinterest is a social platform channel that rewards contractors with additional exposure.Using uploaded photos, Pinterest users can pin them to their boards and make them public or private. When people "save" an image, they don't actually save it on their computer but more like bookmark it or send it to another board. Saved pins will display on the user's profile and tag all of the board where it appears.
You'll find success on Pinterest when you:
Use hashtags to help people find your posts
Link your pins to the content blog on your website
Instagram Platform for Contractors
Instagram is a popular app with its unique photo and video-sharing user interface. In 2019, the platform recorded 107.2 million users in the United States, with projections to reach the 120 million thresholds by 2023.
Influencer marketing on Instagram is a great strategy for contractors looking to boost their exposure through influential social media personalities in their niche.Now with over 1 billion active users, half of whom use Instagram Stories regularly, Instagram continues to grow and thrive as a visual storytelling platform. A perfect backdrop for contractors interested in showcasing snippets of ongoing on-site activities.
Find the Right Social Media Marking Agency
Emulating industry best practices is a good starting point when trying to establish your online presence. Contractors can start by identifying competition and figuring out what suits them from the aggregated research data.
If you're looking to make a serious commitment to your online presence, and you can afford to go professional from the onset, engage a marketing agency that understands and works with your niche. A dedicated marketing team will help you develop your brand identity and strengthen your online presence without compromising your corporate image.
At NITRO PLUG Digital Marketing, we understand generating content for social media, email marketing, search engine optimization (SEO), email marketing, pay-per-click advertising (PPC), business reputation management, and managing day-to-day requests can be time-consuming. That's why we offer these services in one place so you'll have your best chance of success. Schedule a consultation meeting with us NOW for your MARKETING & WEBSITE AUDIT.
We have helped several companies across a variety of industries grow their businesses and increase their customer base with digital marketing