PPC Management for eCommerce companies with NITRO PLUG Digital Marketing
Online shopping is bigger than it has ever been before. Over 2.14 billion people worldwide are expected to buy goods and services online in 2021. Whilst that is great news for all online retailers it also comes with a number of added challenges.
So what’s the catch? That would be the skyrocketing levels of competition for eCommerce companies online. These days, to stand out from the crowd, companies need to start mobilizing web-optimization strategies to get ahead. This is the only way to ensure that a business grains the traction, visibility, and profitability it needs to succeed.
But web-optimization is a skill in and of itself. And not every eCommerce retailer has the technical knowledge, time, or inclination needed to spend time on digital marketing campaigns. But, nonetheless, strategies like Pay-Per-Click (PPC) are vital for getting products seen and converting customers into purchasers.
That’s why more and more eCommerce business owners are choosing to team up with digital marketing agencies and PPC specialists for expert, targeted eCommerce PPC management advise.
And that is exactly what we are doing here at Nitro. We work with eCommerce businesses to boost online success with professionally optimized pay-per-click methods. If you’re keen to find out more about what eCommerce PPC management can do for your eCommerce business, then stay tuned and schedule a meeting by clicking below.
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What is PPC?
Pay-per-click (or PPC for short) is an online digital marketing technique that allows advertisers to buy visits (or clicks) to their website. With pay-per-click methods, advertisers bid for ad placements in a search engine’s sponsored links section, and they then pay a small fee for every time one of their ads gets clicked on by a user. In other words, PPC is the opposite to organic traffic generation (through SEO for example).
When somebody searches a keyword related to the advertiser’s business, their ad will appear as the search engine’s top result. But the advertiser pays for that privilege – and each time the ad is clicked by a potential customer – a small fee is exchanged with the search engine. With a successful PPC strategy, the fee is usually negated by the increased profits that advertisement space generates. After all, forking out $2 per click is certainly worth it if it leads to an advantageous sale.
A successful PPC strategy is about much more than paying a search engine, however. It requires a well-thought-out strategy based on keyword organization, ad groups, and highly optimized PPC landing pages that draw in – and hold onto- potential customers.
And that’s where eCommerce PPC management comes into the picture. A PPC management team will ensure that your store’s ads and landing pages are user friendly and built to generate profits for your business.
What is PPC Management?
eCommerce PPC management at Nitro oversees the entire process associated with a company’s PPC ad spend. The management process relies on targeted strategies and ad buys that optimize every aspect of a PPC campaign, including:
We will target the best keywords for your customer’s most common search queries.
We will devise a bespoke strategy across many different online search channels - Google Ads, Bing Ads, paid social media ads, affiliate networks etc.
We will monitor your competitors’ strategies to remain relevant, competitive and/or find a profitable market gap.
We will minimize your ad spend by filtering out searchers and users with a low percentage chance of conversion. That means you’re not paying for clicks that don’t result in conversions.
Before deploying a PPC strategy we will observe split testing techniques to optimize graphics, content, and other display features for the best possible return on investment (ROI).
As your campaign is released, we will keep up with regular reporting on keywords, queries, common searches, and other key performance metrics. That way we are continuously improving your campaign based on real-time performance metrics.
Why eCommerce PPC management?
To remain competitive in the ever-saturated online marketplace, eCommerce retailers need expert eCommerce PPC management to help optimize their digital marketing campaigns, boost website traffic, and convert visitors into paying customers. Professional PPC management teams like NITRO PLUG Digital Marketing are the best equipped to maximize on those PPC investments and get the most out of your money.
Teaming up with eCommerce PPC management agents offers a multitude of benefits, including:
Driving More Orders
A PPC manager will devise a competitive online strategy leaving you with the time and energy to focus on what really matters to you and your business. Your customers. That way you can keep driving more orders without sacrificing your products and services.
Increasing Qualified Traffic
PPC is fast acting when compared to traditional advertising methods. Start generating traffic as soon as your ads go live. Plus we’ll target your ads to attract the best, qualified leads with custom strategies based on your individual and unique clientele.
Optimizing PPC is a cost-effective option. Even though pay-per-click involves some expenditure it pays back. In fact, the average ROI for PPC advertising is 200% (or in practical terms that means a $2 return for every $1 spent).
Getting PPC right depends on balancing a lot of different targeting factors with a data-backed strategy. Without a dedicated eCommerce PPC management team that can be a time-draining job. Factors that require professional targeting include location, device usage, topics, behaviors, interests, and customer demographics.
Heightened Brand Awareness
Our brand awareness campaigns target keywords and phrases related to your business that will channel the right customers to your website. This could be through targeted copywriting or other targeted brand awareness strategies to optimize clicks and conversions.
Our team will track and measure the success of your campaigns with targeted key-performance-indicators (KPIs) so that you can see how the campaign is progressing in real terms. Plus, these patterns and trends will inform all future marketing strategies to come.
PPC Management for eCommerce
Here at Nitro we provide a robust and comprehensive eCommercePPC campaign management package. We’re not one-trick-ponies. We’ll strategize and attack your PPC strategy from all angles and vantage points. Because that’s how the best results are achieved.
Our eCommerce PPC management teams have all the expertise and knowledge needed to conduct a highly targeted PPC campaign for your eCommerce business. This will include everything from Google shopping ads to re-marketing, ad copywriting, landing page design, and more. So schedule a meeting with us to find out more.
Full list of services
- Campaign structuring – the foundation of any successful PPC campaign
- Google Shopping Ads – get your products features in Google’s shopping section
- Google Ads – ensure you’ve got the best search engine real-estate
- Bing Ads – stay on top in across competitor search engines
- Re-marketing – hold on to clients who have already visited your site
- Keyword strategy – ensure your PPC ads are seen by the right people
- Ad copy – our expert copywriting will produce engaging, targeted copy on your behalf
- Landing page design – support your PPC strategy with an engaging landing page
How it works
Our PPC process involves researching, constructing, optimizing, and assessing. This is what happens when you decide to work with us:
Step 1: Research
We will conduct extensive, individualized research on behalf of your eCommerce company. This is the foundation for a targeted and personalized PPC strategy that will bring the best – most convertible- customers to your website and help you stand out from the competitors.
Step 2: Construction
With an approved plan in place we will start to construct your PPC strategy with all the building blocks of a multi-faceted PPC campaign. That means keywords, ad groups, landing pages, copy, and more.
Step 3: Optimization
With a strategy in place, it’s time to optimize it so that it functions at its prime. We’ll ask you to review and approve our plan before launching the campaign. Plus, once it’s out there we will continue to conduct extensive analysis to monitor performance with KPIs.
Step 4: Reporting
You’ll always be kept in the loop, every step of the way. Our teams generate detailed reports to review and adjust yourPPC ad campaign as needed. We can then use this to continue making improvements to drive even better results.
Why choose us?
Why choose Nitro for your eCommerce PPC management needs?We’re professional, client-centric, and passionate about robust digital marketing campaigns. So why not schedule a meeting to find out more?
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Proven Track Record
We are a team of expert marketers with a proven track record of developing and optimizing Goggle ad campaigns.
Our clients matter to us. Our teams will keep you updated and involved every step of the way. Your input matters to us.
We believe that eCommercePPC management doesn’t stop with strategy. We will always prioritize ongoing testing and optimization on every project.
With Nitro there are no hidden costs or hidden agendas in sight. Got a question? Just ask. We are happy to discuss pricing, budgets, and services to find a solution that suits you.
Your Success is Our Success
We are fully invested in the success of your campaign. We want your eCommerce business to grow and flourish, and we’ll do everything we can to help you get there.
Is PPC Right for You?
Pay-per-click advertising is an effective digital marketing strategy for all business industries – including eCommerce. Any business that offers products or services online that people might be searching for on search engines, can benefit from pay-per-click advertising.
Once your PPC campaign has been devised, reviewed, and launched, it will start generating traffic to your eCommerce website immediately. Within as little as one week we will be able to discern how effective the PPC campaign is. Depending on the results, we can then review and adjust as needed.
Most people think of Google first when it comes to PPC, butt here are many other paid advertising channels perfect for paid marketing campaigns. Other search engines such as Google’s competitors – Bing, Yahoo etc.Other paid advertising channels include:
- Image based advertising
- Google shopping Ads
- YouTube Ads
- Re-marketing Ads
The best marker for a successful PPC campaign is return on investment (or ROI). But it’s also helpful to measure your click to conversion ratio. The aim is to turn as many clicks into conversions as possible. That in turn will boost your ROI.
Here at Nitro we understand the importance of reviewing and updating campaigns for optimum results. We will check and review your PPC campaign stats regularly to ensure that a consistent flow of traffic to your website is being achieved and that clicks are successfully driving conversions.Plus, our periodic reviews are also intended to optimize the cost efficiency of your campaign so that you can get the most out of your ad spends.
Your paid ads will appear at the top of your chosen search engine/ engines results page.
For example. If you type eCommerce PPC into Google, the top three results returned are those with paid ad space. The same will be the case on any other search-engine such as Bing or Yahoo.
Kickstart your eCommerce PPC management Now!
Securing a robust and professional digital marketing campaign is a staple for any eCommerce business in operation today. Partnering with NITRO PLUG Digital Marketing, offers a 360-degree approach to eCommerce marketing. Our teams are fully equipped to research, plan, and launch highly successful digital marketing campaigns and our PPC professionals will help you get the most out of your ad spend.