An e-commerce website is useless without traffic being driven to it. Whether that traffic comes from in-depth e-commerce search engine optimization (SEO), a solid pay-per-click advertising campaign across search and social, an extensive organic e-commerce social media presence, or solid email marketing that drives e-commerce sales, you need to drive traffic. Big box e-commerce retailers such as Amazon.com, Walmart.com, and Alibaba.com did not become top e-commerce retailers without having a robust e-commerce marketing strategy that drives traffic and sales. From big box retailers to small Shopify stores, you need digital marketing traffic to be a successful e-commerce brand. Here are some of the marketing areas you should focus on when marketing an e-commerce website:
It's extremely imperative to have a holistic marketing strategy for your e-commerce or Shopify website, but what's the best digital marketing mix? Should you only focus on Google ads? What about Facebook ads? Should you only do email marketing and nothing else? Here is a general look into the way NITRO PLUG Digital Marketing approaches e-commerce marketing for websites.
This is our top tactic for driving targeted paid search engine, display, and social traffic to your e-commerce website. Through our data-driven approach to e-commerce PPC marketing, we can target your specific keyword sets, your audiences, and even leverage your own data for re-targeting or to create look-alike audiences. We also have the ability to serve ads on your top competitor's keywords. Here are some of the platforms we have experience running e-commerce PPC ads on:
What's better than getting traffic to your website without having to pay for ads? A leading search engine optimization company that specializes in e-commerce websites can boost your search engine rankings, and ultimately drive more organic traffic to your e-commerce website. This is done through excessive work on your website, adjusting SEO keyword structures, creating new content that can be registered by top search engines, and building backlinks with top brands. If you really want to invest in your business and your brand, then search engine optimization for e-commerce is the ultimate tactic that helps you plant strong roots within the confines of the internet. As an award-winning SEO provider for e-commerce websites, this is what we do best. Our professional approach will revitalize your website to optimize for all search engines and push you straight to the top.
Email marketing plays a key role for e-commerce brands. The top revenue-driving channel at many large e-commerce bands is their email marketing channel. You need an experienced e-commerce email marketing service provider to ensure your program is setup correctly, ensure your IP addresses have been properly warmed, you have the right lifecycle marketing email campaigns mapped and built, accurate segmentation, 1:1 personalization, A/B testing plan, email cadence, and much more. Email marketing is such a niche channel and needs a very strategic approach. Mismanagement of your email marketing program can be detrimental and extremely challenging to come back from. It's best to get off on the right foot and select an email marketing service provider that's managed email lists in excess of 10M for some of the largest e-commerce brands. NITRO PLUG Digital Marketing is that company.
According to Statista, "in 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025." That is why we implement organic social media management as an integral part of our e-commerce marketing strategy. It's a way to engage your potential customers on platforms such as Facebook, Instagram, and Twitter, which is where many people spend most of much of their time. We'll curate content, schedule posts, respond to comments and much more. If you don't have time to manage all of your e-commerce social media channels effectively and efficiently, then NITRO PLUG Digital Marketing can help.
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