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SEO for law firms is a very important practice when it comes to digital marketing, especially for law firms and legal organizations that want to scale.
Search engine optimization or SEO is the practice of optimizing a business’s website and online presence for the purpose of improving the business’s rankings under relevant keyword searches in Google.Specifically, the goal is to bump the business’s website as far up the first page of search results as possible, so more interested users will click on their website first.
SEO for law firms is an incredibly important part of marketing for law firms and other legal organizations. Unfortunately, too many law firms are stuck in the past and still invest their resources into traditional marketing endeavors. This is not ideal, as many of today’s potential clients are looking for lawyers via search engines first and foremost. You can get ahead of the competition by ensuring your law firm is the firm name they see when they look up your geographical location, legal niche, and services.
It’s no secret that SEO is very important when marketing any business in any industry, but it’s especially important for law firms who want a leg up on the competition. Nitro Plug’s staff of experienced and knowledgable marketing pros understand the unique needs of law firms when it comes to digital marketing. Learn more about our services and how we can help your organization thrive in a competitive and fast-paced industry!
SEO for Law Firms: Understand Your Options
Law firms have many options for SEO, and building an effective strategy doesn’t have to be a headache.
For law firms specifically, there are quite a few options available to choose from for SEO marketing. The first option is to take your SEO marketing on by yourself or through an in-house team. This is often not recommended, especially for smaller law firms with limited resources who may not be able to fund and train an in-house team. Just as well, taking on your marketing by yourself can be problematic if you don’t have any marketing experience.
That’s why your second option is usually the most lucrative-- Seek out a reputable marketing firm like Nitro Plug. A third-party agency will take responsibility for your SEO practices and employ experienced marketing professionals to take on your local market. Law firms are the kinds of businesses that need to appeal to local potential clients, as clientele will typically seek out law firms and lawyers that are located close to them. Our team understands local SEO for law firms and can help you boost your rankings quickly.
With a marketing firm like Nitro Plug, you’ll be on your way towards building an effective SEO strategy. Nitro Plug’s team will take full advantage of all of the options and opportunities available to improve your rankings and marketability online. Get in touch with the NitroTeam today and we’ll work with you to find the best combination of services for your digital marketing needs!
Nitro Plug's SEO Service for Law Firms
Nitro Plug is proud to be a leading marketing firm for law firms who seek out lead generation and SEO services.
As a digital marketing firm that touches on a wide variety of niches and industries, the team at Nitro Plug understands the unique marketing needs of law firms. The ultimate goal of good digital marketing is client acquisition, and our goal is to help your firm dominate the specific legal niche it operates in.
Have you tried taking on your own marketing endeavors and seen little in the way of good results? Perhaps you’ve worked with other marketing firms and were let down by their promises? At Nitro Plug, our mission is to support local communities by empowering local law firms to take control of their marketing and their business. We’ll work closely with your key leaders to find your company’s unique pain points. From there, we’ll develop the best possible digital marketing plan-- whether it’s improved SEO for law firms, advertising processes, or lead generation. Explore our services today and get in touch with our team to really see what Nitro Plug can do for your growing law firm!
Common SEO FAQs From Lawyers
Let’s break down some common questions that lawyers have about SEO for law firms and digital marketing.
“How often should my website be optimized?”
Once a page on your law firm website has been optimized for search engines like google, it doesn’t need to be changed or optimized in most scenarios.
“How long will it take for SEO to start working?”
This depends on a number of factors, such as the amount of content you have, how competitive your niche is, and how large your geographic targeting is. It’s important to be patient-- SEO has long-term rewards that could take time to start being visible.
“Do I need backlinks?”
Google’s algorithm takes backlinks into consideration when ranking websites. Having these links can be a very good thing, as long as those links are high-quality.
Do you feel a little more at ease about investing in SEO digital marketing? We understand the fears many law firms might have, especially smaller firms that might have limited resources. Our approach to digital marketing is different than other firms in that our services are bespoke. If SEO is your main pain point, we’ll focus specifically on that. Just as well, we’ll work closely with you to effectively audit your existing SEO and digital marketing practices. That way, we can identify your pain points and develop a service plan that suits your needs. We want to be a partner with your organization-- not simply a run-of-the-mill digital marketing firm!
The Benefits of SEO for Law Firms
You might not think SEO for law firms is very important when it comes to marketing, but that couldn’t be further from the truth.
There are many benefits to focusing on SEO for law firms when developing a solid marketing plan for your organization:
It’s one of the best lead generation strategies for this industry, especially if you are targeting clientele on a geographical level.
You’ll outrank your local competition and improve your click-through rates.
You’ll be able to drive more phone calls via Google My Business and other online local listings.
Traffic generation becomes easier through high-quality content.
You’ll collect more positive reviews and improve your brand presence and authority.
There really are so many benefits to building a good SEO strategy for your law firm! Learn more about our services at NITRO PLUG Digital Marketing and our unique approach to improving search engine rankings and company presence online.
Tips for Excellent SEO for LawFirms
NITRO PLUG’s team of talented SEO marketing specialists will take on your SEO needs. Still, it helps to know a little bit about how law firm SEO marketing works and best practices for launching a new SEO strategy.
There are tons of tips and tricks out therefor developing an effective SEO strategy for a law firm:
Take the time to determine your firm’s target keywords, both short and long.
Optimize your home page with those keywords, but don’t keyword bloat, as this will affect your website’s quality and usability.
Examine what your competition is doing in terms of digital marketing.
Customize your title tags and meta description.
Ensure that your website is responsible and mobile-friendly.
Use an insight tool to determine how fast your pages load, as these can significantly affect your bounce rate.
Track your keyword rankings to ensure you aren’t missing out on traffic of falling to the second or third search pages.
Optimize your profiles on various lawyer review aggregate websites like Super Lawyers or Justia.
Clean up and optimize your GoogleMy Business profile. You should plug as much information about your business into GMB.
Encourage your clients to leave reviews on GMB and review aggregate websites. You can use incentives to encourage your clients to do this.
Always hire a law firm SEO expert from a reputable digital marketing firm like Nitro Plug.
Are you ready to take your law firm’s SEO practices to the next level? Get in touch with the marketing team at NITRO PLUG Digital Marketing today! We’ll perform an in-depth and completely free audit of your website and determine how your website could be improved for better SEO. We’re standing by and looking forward to working with you!
Considerations in SEO for Law Firms
From web optimization to navigability, Nitro Plug will take your website to the next level and kick your SEO results up a notch.
On average, 70% of your success will involve quality content. This content can include everything from your website copy to landing pages to blog posts to advertising materials. Without quality content that provides your potential clients with valuable information, you may struggle to climb the search engine ladder and make it to the top of your keyword search rankings.
Just as well, user experience is a big part of a successful SEO campaign. In fact, it can account for up to 20% of your success and should not be ignored! When we talk about user experience, we’re talking about how easy it is for users to navigate your website or blog, both traditionally and on mobile devices. Without a responsive and mobile-friendly website, you could be dinged by Google’s search algorithm.
At Nitro Plug, we offer a wide range of additional marketing services that go beyond SEO. We also offer services in the realm of lead generation, PPC advertising, reputation management, social media marketing, email marketing, and so much more. Explore our services today and get in touch with the Nitro Plug team to start your law firm’s journey towards marketing success!
Analyzing SEO for Your Law Firm
Nitro Plug will perform an in-depth marketing analysis of your website so we can make a more informed decision about the best course of action for your unique needs.
A marketing analysis for a law firm website will typically involve these steps:
Identifying dead ends and 400errors.
Analyzing how well content is structured and organized, so that search engines can have an easier time crawling your website.
Connecting internal links and ensuring their quality.
Connecting external links and ensuring their quality.
Word counts and volume of blogposts, articles, and other content. This is a very important step for law firms, as many potential clients will explore a law firm’s blog before choosing to work with them.
To put it simply, SEO for law firms involves quite a bit of work. Conducting a marketing analysis is a complex task that takes a certain level of expertise. Luckily, Nitro Plug is currently offering free marketing analysis to law firms and other organizations! Our talented and experienced marketing pros will fully examine your website and identify the various pain points that count be negatively affecting your SEO. From there, we’ll put together an action plan and a quote to give you a better idea of what services we offer and our pricing. Learn more about the Nitro Plug platform and sign up for your free website analysis today!
Boost Your Law Firm SEO Today!
NITRO PLUG's team of talented SEO marketing specialists is ready and waiting to take on your unique marketing needs!
Are you ready to take your business to the next level? Marketing a law firm is no easy task, which is why your best bet is to work with a top-tier digital marketing firm like Nitro Plug.
Schedule a FREE analysis with the NITRO PLUG Digital Marketing today! Our team will perform a full marketing and website audit for your law firm. Once we’ve completed the auditing process, we’ll develop a brief action plan and a custom quote to give you a better idea of what kind ofSEO services we can offer your firm. We’re looking forward to helping you grow your legal organization!
We have helped several companies across a variety of industries grow their businesses and increase their customer base with digital marketing