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NITRO PLUG email marketing services for Shopify are essential for any eCommerce business. Shopify store owners far and wide are moving their businesses up a notch thanks to clever email marketing campaigns. That’s because email marketing is a proven and effective strategy for boosting sales, conversions, and above all else, that all-important customer loyalty.
Email remains one of the most effective strategies for generating return on investment (ROI). Because email provides direct and powerful opportunities for increasing brand awareness, building relationships with your customers, maintaining engagement, and generating more leads.
In fact, marketing and advertising emails influence the buying decisions of 50.7%of customers. Plus, 37% of people agree that email is the most effective marketing channel for customer loyalty and retention. But to achieve results of this caliber, not any old Shopify email marketing campaign will do. For this level of success, campaigns must be targeted, curated, and timed for optimum results.
And that’s where Nitro comes in. As digital marketing specialists, we’ve got the tools and experience to help you supercharge yourShopify email marketing campaigns.
Click below to schedule a free email marketing analysis to find out more!
Why Email Marketing Services for Shopify?
Website traffic comes and goes. And without a comprehensive marketing campaign, it is all too easy to lose even your most highly targeted traffic forever. Unless you engage your customers with your brand consistently, there’s nothing there to keep them coming back for more.
There are many marketing campaigns out there, but email marketing remains one of the most effective for eCommerce. Why? Because it helps build ongoing customer relationships over time, it is proven to drive sales, and email is highly effective at preventing cart abandonment and bounce.
Email marketing is an incredibly powerful tool for eCommerce marketing and can be used to promote your Shopify store’s products and services. Email marketing will increase customer awareness in your business and, in turn, increase your brand’s reputation, generate more traffic to yourShopify store and encourage lead generation. Ultimately that equates to more revenue.
Email reigns supreme – even beating social media- as the number one most effective revenue generator. In fact, consumers who purchase products through email spend, on average 138%more than those who do not receive email offers. No wonder 80%of retail professionals claim that email marketing is their greatest driver of customer retention – beating even the likes of social media.
But why is email still so effective?
Email is highly customizable. Email marketing messages can be tailored and targeted using precision metrics in order to generate the highest levels of engagement possible. Plus, it’s easy to automate an email marketing process based on your customer metrics.
For example, here at Nitro we can analyze your customer browsing data and purchasing behaviors in order to create and send out targeted email messaging to the right people at the right time. That’s right, everything down to the time an email is sent can make all the difference.
Shopify Email Marketing with NITRO PLUG
At Nitro we offer fully comprehensive email marketing services for Shopify users. Our expert team of marketers can assist you with your email marketing strategy – whether you’re in need of a quick booster or a complete strategy implementation.
So, what will it involve?
When you choose to work with NITRO PLUG Digital Marketing, we will devise and implement a fully automated email marketing process based on your unique clientele and business needs. Automation is the best, and most cost-effective, way to supercharge any email marketing campaign. And this is because it allows us to send out highly targeted and personalized email messaging to the right customers at the right time.
Our email marketing professionals will create a 360-degree email marketing campaign for your Shopify store, covering everything from initial market research to planning, testing, and deployment.
We know how important it is to conduct market research for a campaign. We’ll analyze your Shopify store clientele to figure out exactly who your audience is and what they are looking for. Then we will device the best branding strategy accordingly. This is the best way to ensure your email brand voicing matches your buyer personas.
Our marketing team at Nitro will plan your entire Shopify email marketing campaign from product details to product names, images, marketing funnels, and customer service. For an email marketing campaign to be a success, all the finer details need to be in line first. We will help you get all your ducks in a row.
Our expert copywriters will be on hand to ensure your email copy is as engaging as possible. We’ll write you catchy, succinct, subject lines that generate more clicks and punchy email copy to wow your clients and encourage engagement.
Of course, design is a substantive part of any marketing campaign. Even with the best copy, you’ll need the right images and fonts to catch your client’s eye. Our designers will come up with an email design and layout that is consistent with your website and branding, incorporating powerfulCTAs to drive engagement and results.
Database segmentation is an important behind-the-scenes process that often gets missed by email marketers. Segmentation involves splitting up your email subscriber lists into categories. For example, people in the same location, or with similar purchase preferences. By doing this we can send targeted, highly personalized emails that will appeal to these niche groups based on their interests and needs. Personalization like this is an email marketing must. In fact, 88% of users are more likely to respond to an email favorably if it looks like it's been specifically created for them.
As well as devising your Shopify email marketing strategy, we will also test your marketing campaign before full deployment. A/B testing is a type of split testing that helps us gauge what type of campaign gels best with your particular client demographic. We’ll test out two prototypes to see which option generates the best response and continue assessing your data recurrently in order to maintain and improve your sales success over time.
What are the Different Types of Email Marketing?
Here at Nitro, our Shopify email marketing campaigns are carefully devised to include a range of different marketing emails which, in combination, generate engagement and boost your sales.
Welcome emails are emails sent out to recent subscribers or new clients. This is where we will introduce your Shopify store and brand voice. We will try to build a relationship with your new client through engaging content and enticing options. Welcome emails are all about adding value, building first impressions, and encouraging first purchases.
Once we’re past the first-introductions phase, it will be time to send out some promotional emails. This type of email builds upon the relationships built in welcome email campaigns and encourages purchase with enticing discounts and promotional deals. Promotional emails are a great way tore-engage clients who may not have opened your welcome email first time around, or those who have not yet made a purchase. You’ll drive more traffic to your website and boost those first-time sales.
Cart Abandonment Emails
Sometimes online shoppers abandon ship at the very last minute. This is often termed cart abandonment. And it’s a very common phenomenon in eCommerce retail. In fact 70%of shoppers abandon their shopping carts online. Cart abandonment emails are specifically designed to target this phenomenon by sending out reminders to your customers that they have not completed their purchase. We’ll send out precision-timed cart abandonment emails to capture that lost revenue.
Product emails are a great way to advertise new products, products pre-launch, or products that simply aren’t selling as much as you had hoped they would. Any product that needs attention can be given a quick start or a reboot with the right product email.
Retargeting emails are designed to appeal to those email subscribers who have not been engaging with your marketing efforts for a while.Everybody gets email fatigue from time to time. If a customer has not purchased from your Shopify store in a while, a retargeting email may just give them the boost they need, to browse and buy.
Finally, post-purchase emails are extremely important, but all too often forgotten. Your customers’ journeys do not end at the checkout.Post-purchase follow up emails show your clients that you really care about them and that you take pride in your business. Even once their purchase is complete you want to offer a stellar service. Post-purchase emails are, therefore, a fantastic way to encourage customer loyalty, glowing reviews, and repeat purchase.
Why Choose Us?
Why Nitro? We’ve got the best experts under one roof, ready to supercharge your Shopify email marketing campaign and generate those all-important sales.
Here at Nitro, we’re expert marketers. Our teams are digital marketing aficionados through and through and we’ve for dedicated email marketing specialists on call as well. We follow email marketing best practices and use top-of-the-range technologies to offer our clients the best results.
We optimize every email covering every detail from design and layout to the hour and minute that your email gets sent. We’ll research your customer demographic to make sure every aspect of your email campaign is targeted to pin-point perfection.
We treat all of our marketing campaigns like the living entities that they are. That means continuous measured performance. We’re all over our metrics here at NITRO PLUG Digital Marketing. With every campaign, we follow all major key performance indicators closely to ensure we’re getting the best results.
Open rates – the percentage of email subscribers who open an email
Bounce rates – the percentage of emails that never make it to the subscribers’ inbox
Opt-out rates- the percentage of subscribers who unsubscribe from your email lis
Click-through rates – the percentage of subscribers who engage with your email by clicking on one of the links provided
Can You Help Me Avoid Spam Filters?
Yes, absolutely. Our team at Nitro will be able to help prevent your marketing campaigns from ending up in your subscribers’ email spam filters. Finding out that your marketing efforts are wasting away in trash cans can be demoralizing. But there are many different methods for combatting this. We may adapt your email copy so that it doesn’t contain too many exclamatory marks, avoid certain spam ‘trigger’ words, and time your emails in a manner that doesn’t flag them up as spam.
How Will you Boost My Open Rates?
Our email marketers will curate your email content so that it engages as many subscribers as possible. There are a many ways to increase open rates including, A/B testing targeted subject lines, offers or promotions, and informative content.
Why Should I Segment My Email List?
Email list segmentation is very important because it allows us to send targeted emails to individuals, or groups of people, with similar interests or needs. Sending blanket messaging to hundreds or thousands of recipients is far less effective than personalized messaging that really speaks to your target customer.
How Much Does it Cost?
Our email marketing services for Shopify are all bespoke. We will ask you to arrange an initial consultation where we can discuss your options and how you wish to proceed working with Nitro Plug. Depending on the scale of your needs, we will generate an individual quote for you. Our pricing plans are completely transparent, with no hidden costs.
Try Our Email Marketing Services for Shopify Today!
Email marketing remains one of the most effective Digital marketing techniques around. So it’s important to get it right. Shopify stores can benefit from targeted, personalized, automated email marketing processes. And our teams here at Nitro are the best people for the job. With the help of our email marketing professionals your Shopify eCommerce store will be generating more leads, sales, and revenue in no time at all. Click below to schedule your free email marketing analysis now!
We have helped several companies across a variety of industries grow their businesses and increase their customer base with digital marketing