When it comes to construction marketing, commercial construction is one of the most competitive spaces when it comes to search engine optimization (SEO) and local SEO. A business must be able to compete with a large number of commercial construction related web pages that rank high in the search results, especially if you're in a highly competitive marketplace. This particular commercial construction company was well established. However, most of their business was based off of referrals, so their online presence was never a priority. Going into this, some of our primary challenges we faced were:
The Search Engine Optimization (SEO) Initial Analysis Report is always our first step. This is a combination of several reports that we leverage to map out our entire strategy, by laying out which keywords would be most beneficial to go after first. We then partnered with the client to write additional copy, using the keyword sequences that we determined from our research. We also removed some toxic backlinks that had been there for several years, we optimized images, started a blog that would help drive traffic, and performed various other SEO tactics to increase overall organic visibility in the search engines that drive traffic and convert.
218% increase in rankings
43 keywords ranked on page 1
213% increase in organic website traffic
89% increase in jobs added to the pipeline
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