While the global marketing automation market stood at $3.2 billion in 2016, it is expected to reach a value of $8.48 billion by 2022. Increased adoption of digital marketing channels and growing investments in creating personalized customer experiences are driving the growth of the market. The different types of software that fall under this umbrella include customer engagement software, content management systems, lead management systems, social media marketing tools and analytics applications for business intelligence.
Marketing automation is an important component of digital, mobile, and email marketing campaigns. It refers to the use of software to automate some or all parts of a marketing campaign. The goal is to make marketing efforts more personal and relevant, while cutting down on repetitive tasks so you can focus on the bigger picture.
Fully automated marketing is the kind of marketing that generates leads, engagement, conversions, and sales without requiring your time or effort. Leveraging the best marketing automation tools such as HubSpot, Marketo, Sailthru, ActiveCampaign, Eloqua, and Salesforce Marketing Cloud make it possible to send more compelling email marketing and marketing automation campaigns. Marketing automation works by collecting data about your customers, prospects, and leads. It then uses this information to decide who should receive what type of promotion at what point in time. This allows for a very personalized approach, but also ensures that you aren’t wasting resources on people who don’t want or need your product or service.
Marketing automation is an essential digital and email marketing tool for any business. It can be used to nurture leads, communicate with customers, subscribers, automate follow-ups, and track performance. However, it can be difficult to find the right platform. I cannot stress this enough, companies need to find a platform that is easy to use, has integrations with other platforms that they use regularly, and meets their requirements in terms of functionality. If the platform is not easy to use, don't bother wasting your time. We have so many clients come to use simply because they purchased a platform that they cannot use.
Since the term “marketing automation” was first coined more than a decade ago, it has grown into a part of the internet marketing landscape that is hard to ignore. It has had widespread adoption by both large companies and small businesses alike, with nearly half of all marketers currently using some form of marketing automation. An increasing number of marketers are also using multiple channels for marketing automation, including mobile push notifications, in-app messaging, SMS and email automation. While 67% of companies use email marketing automation as part of their marketing automation strategy, many have yet to take advantage of this tool’s full potential. However, I believe this will change drastically as companies and marketers and becoming more aware of the potential impact surrounding email automation and multi-channel marketing automation.
Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.See All Works
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The marketing automation industry has grown significantly in the past decade and it is only continuing to grow as we head into 2022. Small businesses and large companies alike who leverage email automation and marketing automation platforms or services are investing heavily in this space.
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