Constructions companies that want to improve their rankings in search engines need to focus on one thing: Local Search Engine Optimization (SEO).
Employing the right tactical local SEO for construction companies can help your construction company reach the top of the search engine results in your local area, ultimately boosting inbound leads, prospects, and ultimately sales.
Attracting quality leads and increasing conversion rates should be one of the top priorities for construction companies. Whether you're a general contractor, a sub-contractor, or a remodeler, it's vital to make sure people can find you in Google, Yahoo, or Bing searches. This is why local SEO is extremely imperative for construction companies to do and do extremely well. Here are the ins and outs of local SEO for construction companies and what you need to know.
Why Local SEO for Construction Companies?
Contractors are often busy on the field, working hard towards meeting deadlines, and in many cases, a good chunk of their business comes from word-to-mouth publicity or shared connections.
But if you want to grow, it's essential to focus your efforts on local SEO for construction companies. Here are some of the key reasons construction companies need to harness the power of SEO to boost their business.
Increase Organic Traffic
One of the top benefits of local SEO for construction companies is that it has the power to boost your search results rankings for keywords related to your business.
Ranking high in search engines is essential for business, with studies showing that the number 1 position in Google gets over 25% of search traffic. Moreover, websites that appear in the top three spots are also perceived as more credible.
To help position your construction company as a leader in your particular field, focusing your digital marketing efforts on SEO definitely pays.
Increase Traffic Quality
Local SEO for construction companies helps you reach people who are likely to become your clients.This happens because the people who are already searching for services that you offer and click on your side are more likely to become customers. By focusing your efforts on local SEO, you won't have to waste any money trying to reach people who don't need construction services or aren't interested in the services you offer.
When you are construction company website appears higher in search results, it will be more visible to more people. This is a chance for more potential customers to find your company and ultimately convert. What's even better is that people will be more likely to recommend your business to family and friends who may also need your services.
What is Local SEO for Construction Companies?
When people need the services of a construction company, whether it's a general contractor or a roofer, they typically perform a quick search onGoogle or another search engine and end up calling one of the first businesses that appear in the search results.
So, in order to gain the attention and custom of these Internet users, construction companies need to focus on getting themselves on the first page of the search results, preferably in one of the top three positions.
While it may sound difficult to achieve one of the most coveted spots for high competition keywords in a world where every industry has thousands of businesses competing for the attention of the same Internet users, focusing on local SEO for construction companies is key.
This is because most people don't only search for"construction company" when they perform a Google search, but they are more specific because they're looking for contractors in their area. As such, construction companies should focus on ranking for keywords such as"construction company in [city name]" and "construction company near [city name]."
Improving Local SEO for Construction Companies?
Now that you know that you need to focus your efforts on local SEO for construction companies to boost your business, here are the top ways to improve your SEO strategy that are easy to implement.
Proper Keyword Research
Any successful SEO campaign focused on local SEO for construction companies starts with keyword research, and the best way to do it is by using keyword research tools in combination with doing research on competition websites and places such as Answer the Public. These are the best ways to uncover keywords and phrases that people used to search online to find services in your field.
When the keyword research is completed, you can start incorporating those keywords in the content of your website. Besides using keywords on your landing pages and meta tags, it's also important to create custom content that addresses topics that potential customers are typically curious about.
A critical component of creating custom content is figuring out your audience. Construction companies typically address specific demographics, so it's essential to know some basic details about your audience, such as their age, gender, location, income, and education.
By creating helpful and custom content, construction companies can easily position themselves as leaders in their field. It's always a good idea to have a blog on the website that you can keep updated with helpful information, industry news, and information about the company's latest services.
Construction companies can also go beyond written words in their efforts to focus on local SEO for construction companies and incorporate visual content as well, such as videos or images, which are great for giving potential customers an inside look at the services offered.
An updated site structure
Local SEO for construction companies is not just about implementing the right keywords but also about streamlining a site's navigation in order to make it easy for visitors to find the exact information they need.
A streamlined site navigation is essential for user experience, so make sure everything is descriptive and concise. The homepage should link to all the key pages, including service pages and the contact page, to make it easy for potential customers to contact you.
Besides improving user experience, a streamlined and updated site structure can also keep people on your website for longer, encouraging them to find out more information. This is essential for conversions, so make sure the website is easy to navigate both on desktop and mobile devices.
Local Search Optimization
As mentioned above, it is important for a construction company website to appear at the top of the search results for keywords that include the name of the city or area. By focusing on optimizing the content for local SEO for construction companies, businesses can get more local traffic to their website. When local people land on a website that's optimized for the area they live in and offers the exact services they are looking for, they are much more likely to convert.
The good news is that there are multiple ways to optimize a website for local search easily. Construction companies can easily add location-related keywords in the page titles, headings, meta tags, and site content.
It's also vital to register the construction business on GoogleMaps so potential customers can see the exact location of the business.Claiming free local listings on Bing, Yelp, and Google My Business can also boost your rankings in search results.
With more and more local searches being done via smartphones, it's essential to provide an excellent mobile user experience for potential customers. With studies showing that 60% of local searches are made on a smartphone, websites that are not optimized for mobile search could be missing out on valuable traffic and leads.
With 93%of consumers saying that online reviews influence their purchase decisions, it's easy to see why reviewers are a vital factor that influences customers to choose a company over another. Encouraging reviews is a great way to build local SEO for construction companies and skipping this step could mean you're potentially losing out on a lot of leads.
Reviews are one of the ways that improve how your business shows up in Google results and are essential for boosting the credibility of the company. Encourage customers to leave a review after every completed job or offer them incentives to do so by providing them with a discount or coupon code for their review.
It's also essential to respond to all reviews, especially bad ones. The way you respond to reviews is critical for building credibility. By taking the time to write a reply every review, you let your customers know that your company is great at communication and takes all the appropriate measures to right any wrongs.
Why is Google My Business Essential for Construction Companies?
Google My Business is one of the best ways to enhance your online presence when it comes to local searches. This service developed by Google has had many variations over the years, and its current version allows construction companies to claim, customize, and interact with their audience in multiple ways.
With Google My Business, you can add the address, business hours, and reviews in one single, convenient spot to make it is easy for potential customers to see what your business is all about.
In order to make the most of local SEO for construction companies efforts, it's important to make sure your businesses' profile is up-to-date, accurate and complete. Many people prefer to find out essential information about a company without even leaving Google to navigate to another website. Google My Business is the best way to provide them with that information at a glance.
Ongoing Local SEO for construction companies
SEO is the best way to gain trust and authority with Google and other search engines for keywords related to your particular field. However, it's important to make sure your localSEO for construction companies efforts are ongoing to keep current with the latest Google algorithm updates and competitors who, over time, do a better job of optimizing for the same keywords.
At NITRO PLUG, we use the best, current SEO practices to help your website remain best positioned in search results. We are a digital marketing agency specializing in construction marketing, commercial construction regeneration, construction regeneration, and many other forms of lead generation designed specifically for contractors.
We are the industry leader in digital marketing and local SEO for construction companies.If you want to acquire quality leads and a full pipeline of jobs, we can help you grow your business exponentially.
Local SEO for construction companies is essential for optimizing online marketing efforts targeted for the specific geographic area your business serves. The main point of localSEO is to help brick-and-mortar locations bring in actual via online searches.
The more time and resources you spend on improving local SEO for construction companies, the more visible your website becomes over time. It's also important to remember that even though SEO is not free, this is an investment that has abroad reach and will save you money in the long run because you don't have to spend as much time finding new leads and clients.
At NITRO PLUG, we can help you define your local SEO for construction companies strategy by performing a free marketing analysis and providing on-page and off-page optimization and toxic backlink removal, all while keeping you in the loop via weekly meetings.
Contact us today to schedule a free marketing analysis for your construction company so you can start boosting your search engine rankings and increase sales by focusing on local SEO for construction companies.