WHERE WAS THIS E-COMMERCE BRAND?
This Fortune 500 powerhouse was doing okay with their former digital marketing agency, but they felt like they were wasting ad spend, not making much movement in search engine rankings, and their email marketing list was growing stagnant. This was reflected in their weekly reports, was starting to impact sales, and competitors were gaining footing in the competitive landscape. As a brand that prides themselves on change, a new digital marketing agency that could bring their pay-per-click (PPC) ads, search engine optimization (SEO), and email marketing back up to par was becoming more necessary each and every day.
A NEW DIGITAL MARKETING ERA
After several interviews, we were brought on board as the digital marketing agency for this established e-commerce company. Our first order of business was to conduct a complete, in-depth audit and analysis of the former digital marketing agency produced. This included all pay-per-click (PPC), search engine optimization (SEO), and email marketing reporting. One we had a solid understand of the status quo, we could then establish a strategic digital marketing plan that we could then use as our guid to success.
WHERE'S THE DIGITAL MARKETING PROGRAM NOW?
Now, the e-commerce brand is back to being an industry leader. Their PPC efforts are better than ever, they are ranking #1 on Google for more keywords than ever before, and their email program is now one of the industry's best. Here are a few ting that we did in order to get their e-commerce digital marketing back to a competitive level.
- PPC Optimization with Set CPC & CPA Max
- SEO Focus on Keywords with Higher Propensity to Rank
- Email Marketing Strategy Targeting Active Contacts
- New Lifecycle Marketing Email Journeys
- Optimized Re-marketing Emails
E-COMMERCE DIGITAL MARKETING RESULTS
With our holistic digital marketing strategy, after 12-months we were able to achieve some amazing results:
- 164% Decrease in Cost Per Click
- 78% Decrease in Cost Per Acquisition
- 267% Increase in Keywords on Page #1 of Google
- 58% Increase in Automated Email Campaigns
- 267% Increase in Digital Marketing Revenue
WHY NITRO PLUG DIGITAL MARKETING?
"I worked with NITRO PLUG Digital Marketing when I was with another company and they left an impression on me. They were highly experienced and always had great results to report. When the opportunity presented itself to find a new agency in my new role, they were my first choice."