Contractors across different industries have come to recognize and appreciate how big a priority digital marketing is for business.
Traditional marketing techniques such as putting up billboards and running ads in the paper just don’t cut it anymore, since today’s clients, your target client, go online when looking for contractors.
In such an overly competitive market, are you getting your fair share of the pie or missing out altogether? A well-designed and implemented strategy with the best lead generation for contractors’ techniques is just the game-changer that you need to reach your target audience and grow your clientele.
At NITRO PLUG Digital Marketing, we strive to create a bespoke lead generation strategy suited to your business model, and your target audience. The following are among the tested and proven best lead generation for contractors’ tactics.
There are so many local SEO practices that will see you rank high in search engine results pages (SERPs.) Throw in an aggressive and targeted Google Ads campaign, and your company’s name will be among the first when potential clients go online searching for contractors. Google Ads generate higher quality and more qualified leads compared to organic clicks.
Our lead generation experts start with keyword research because using the right keyword is key to the success of your Google Ads campaign. To convert these leads, it is crucial that you optimize your landing page according to the guidelines provided by Google. Making your landing page relevant to the keyword, in a technique commonly referred to as message match, will increase your conversion rates.
Ranking well on Google Maps will also generate quality leads for your business.“Contractors near me” is the standard go-to for potential clients, and the better for you if your business appears in the map appearing in the search results. Getting a Google My Business account will help your rankings on both Google Search and Maps. You will generate even more leads if your business has some reviews.
Stay social and create an online presence across different social media platforms. Targeted content and ads on Facebook, Instagram and Twitter, will help increase your leads numbers.
Joining and actively participating in social media groups that bring together your target audience will also help your lead generation efforts. If, for example, you are a home renovations contractor, there are no doubt groups on Facebook with a huge number of members looking for, not only renovation ideas, but reliable contractors to do the work. Get yourself in front of the right people, add value by answering questions and providing helpful insights. Do this, and you will see members following your brand, and visiting your website.
Come up with content that adds real value to your target audience on your own blog and other industry-authoritative blogs. Blogging is a cost-efficient yet very effective way to generate leads for your business.
Lookup the FAQs that your target market has and create content around answering these questions. If you can deliver value-adding and engaging content that solves your readers’ problems, you will be establishing your business as a trustworthy authority in the industry, and potential customers will want to know more about what you can offer. Guest blogging on reputable blogs, with high-quality backlinks to your website ranks high among methods for the best lead generation for contractors.
People love reading good content, but not nearly as much as videos. Create a short video showing snippets of your team at work, and the end results at the end of the project to really show off the value that you can deliver. Webinars are also very big at the moment and will be for a while as one of the excellent ways for best lead generation for contractors. You may want to host one and send out invitations to your target audience.
Videos make everything so real for your target audience. They don’t have to imagine what you can do but can actually see it. Do a good job in the video, and make sure that the video itself is visually appealing and you will see your lead generation numbers increase. Share the videos on your blog, on the different social media platforms, and alongside your guest blog posts to reach more people.
Think of how much business a real estate agent can drive your way should they recommend your home renovation company to their clients. Or a competitor recommending you to clients that they may not be able to help at the moment.
To increase your leads generation, connecting with other professionals in your industry and complementary or related industries is important. Sites such as LinkedIn provide the perfect platform to build and expand your professional network. You should join discussions among the professionals in such a platform to showcase your authority and build trust, which will translate to driving more qualified traffic to your business website.
You have perfected your craft and established yourself as a reputable contractor.That is your area, and ours is ensuring that you have as many clients to offer your services. At NITRO PLUG Digital Marketing, our highly skilled and experienced team of marketing specialists and content creators will develop a custom lead generation and conversion strategy. This strategy will include the highlighted tactics for best lead generation for contractors, and more, for your business.
Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.See All Works
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