Black Friday is the leading revenue-driver for eCommerce and Shopify email marketing during the holidays. Because of this, all of the major eCommerce brands are looking to land their email marketing campaigns into consumer inboxes above all other email marketing competitors. The brands who will be successful are the brands who are trusted the most, have an excellent email marketing strategy, have strong offers, and who have the best Black Friday email marketing campaigns. Here are the top 10 Black Friday email marketing examples for eCommerce brands worldwide.

Black Friday Email Marketing Examples

There are plenty of Black Friday email marketing examples that we can examine to help drive your email marketing strategy through Black Friday, and even throughout Cyber Week. Pay close attention to the each of the email marketing examples that we provide because these are all from the top eCommerce brands and the best email marketing services in the industry. Look at the subject lines they use, the email marketing templates, the cleverness of their campaign, and how impactful their offer might be. All of these are taken into consideration when eCommerce brands are developing their Black Friday email marketing strategy and creating their email marketing templates. So here we go, the best Black Friday email marketing examples:

1. Banana Republic

Subject Line: BLACK. FRIDAY. ENDS. SOON.

Many of the email marketing examples we will share have huge offers, so we decided to go with one of the biggest right outta the gate! Banana Republic is known for having offers like this but their email marketing strategy certainly decided to go at Black Friday fully loaded. 50% off of their entire store with no merchandise exclusions!

Banana Republic Email Marketing Examples
Banana Republic Email Marketing Examples

2. Nike

Subject Line: Black Friday starts now—up to 50% off

Obviously Nike is a huge global brand and just like many of the other email marketing examples we're looking at, they won't spare any expense when it comes to their email marketing strategy on Black Friday. The subject line cals out the massive offer, which is supported in the main hero image within their email marketing template. The top of the email marketing template also calls out "free shipping," another key message for eCommerce shoppers. Finally, they offer an additional 25% off on select items when shoppers use the promo code provided.

Nike Email Marketing Examples
Nike Email Marketing Examples

3. Michael Kors

Subject Line: Get That Black Friday Feeling – Enjoy 20% Off In store & Online

You won't find many Black Friday email marketing examples that are as simple as this. First, note the subject lines calling out the 20% off deal both in store and online. Some shoppers haven't made the transition to doing their Black Friday shopping entirely online, so this is certainly an excellent strategy that covers all bases. The email marketing template they are using is meant to force users to click-through in order to see which items are on sale. It's a great strategy to help drive email marketing engagement.

Michael Kors Email Marketing Examples
Michael Kors Email Marketing Examples

4. Samsung

Subject Line: Michael, get the best Black Friday deals right now.

Samsung is keeping it simple and little elusive as to what the Black Friday deals are. This is one of the best email marketing examples strategies that help drive engagement.

Samsung Email Marketing Examples
Samsung Email Marketing Examples

5. Quicksilver

Subject Line: Our Black Friday Sale Continues! Get 30% off + free shipping!

Do you have enough Black Friday email marketing examples using a discount and and offer? Well, Quicksilver has an excellent email marketing strategy with a dash of discount, and some clever curiosity to help with engagement.

Quiksilver Email Marketing Examples
Quiksilver Email Marketing Examples

6. Zara

Subject Line: Black Friday Sale, now in stores and zara.com

More great Black Friday email marketing examples from Zara promoting the same offer both in store and online. The sale collection is not featured in the email causing users to engage if they're interested in seeing what's on sale.

Zara Email Marketing Examples
Zara Email Marketing Examples

7. H&M

Subject Line: Ends today! Black Friday deals from $4.95!

You won't see many Black Friday email marketing examples that feature offers as low as $4.95. That's definitely an engagement-driver. Plus, the super simple email also stimulates engagement for users who want to see the deals. This is an excellent Black Friday email marketing strategy all-around!

H&M Email Marketing Examples
H&M Email Marketing Examples

8. Godiva

Subject Line: 50% Off Black Friday Sale + FREE Shipping

More Black Friday email marketing examples with strong offers. This is a very strong subject line in my opinion because it's very clear what the offer is and catchy at the same time.

Godiva Email Marketing Examples
Godiva Email Marketing Examples

9. Ashley Homestore

Subject Line: Black Friday D E A L S are still here 🚩

The Black Friday email marketing examples with eye-catching subject lines, just like the example from Ashley Homestore are certainly noteworthy. Aside from your sender name, the next noticeably discernible trait that catches the eye of users is your subject line, and the Ashley Homestore email marketing strategy is ensuring their subscribers notice their email marketing campaign in the inbox.

Ashley Homestore Email Marketing Examples
Ashley Homestore Email Marketing Examples

10. Tommy Bahama

Subject Line: Black Friday EXCLUSIVE! Open to Reveal…

Great Black Friday email marketing examples leave subscribers curious to learn more and that's exactly the Tommy Bahama email marketing strategy they're using with their subject line here.

Tommy Bahama Email Marketing Examples
Tommy Bahama Email Marketing Examples

Black Friday Email Marketing Examples Key Takeaways

What are some of the common themes among these leading Black Friday email marketing examples? Here's what I see:

  • All of the email marketing examples have a strong offer.
  • All of the email marketing examples have a strong subject line.
  • Many of the email marketing examples leave subscribers curious.

There's a reason that leading email marketing services and brands leverage these email marketing strategies, and that's because they've been proven to work. The next time you're planning your Black Friday email marketing strategy, please refer back to these top 10 Black Friday Email Marketing Examples and you'll be fine. However, if you need help creating that strategy or executing on it, feel free to contact NITRO PLUG Digital Marketing by clicking the button below and scheduling a call.

Top 10 Black Friday Email Marketing Examples
Maxine Reynolds - NITRO PLUG Digital Marketing

Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.

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