For many construction companies, digital marketing is still a mystery. The construction industry has begun to embrace the new marketing paradigm; however, it still clings to traditional marketing methods like print advertising, direct mail, and other techniques.The fact is, today, most consumers begin the buying process online with search engines like Google or Bing.
Just look at what it takes to operate, and you can begin to understand why construction marketing and construction lead generation hasn't entirely made the leap to digital. Even on a small scale, the construction business involves a vast scope of work. This includes legal matters like permitting and contracts, a ton of paperwork, managing many workers along with purchasing tons of raw materials that often involves dealing with fluctuating costs, getting projects scheduled, etc... the list is long!
All that work leaves little time for trying new construction marketing techniques like SEO marketing for contractors, or even planning a comprehensive digital marketing strategy.Many companies do just fine with some traditional marketing and word of mouth.But, why settle for fine, when with a well-planned, executed,and affordable digital strategy, you can capture more significant market share and grow your business in these challenging economic times.
In this post, we're going to examine some strategies to implement SEO marketing for contractors that will grow your business, 24/7/365! But first...
Today, your website is the hub of your marketing efforts. Every business needs to have a presence on the web where customers can go during the information-gathering stage of their buying process. The thing is, you can have the most beautiful, perfectly designed website on the Internet, but if your customers can't find you, you don't exist. This is where SEO marketing for contractors comes in.
When beginning the buying process, your typical customer will turn to the search engines and type in a word or phrase that is related to construction, for example, "kitchen remodeling."Google will then scan billions of web pages looking for those specific words or phrases. Finally, based on several proprietary algorithmic criteria, Google will deliver a list of websites that are relevant to the search term,"kitchen remodeling."
SEO marketing for contractors, is process that you can use to make your website more visible to the search engines. So, when a potential customer types "kitchen remodeling" into the search engine, they are directed to your website.
Fortunately, SEO marketing for contractors is more science than art. If you understand the process, you can create content that is search engine friendly and can help you over time to improve your ranking on the Search Engine Results Pages or SERPS.
Do you want to turn your website into a construction lead generation machine that works for you 24 hours day, 7 days a week? SEO marketing for contractors can help you to drive traffic to your website, increase construction lead generation, and grow your business.
Successful SEO marketing for contractors begins with researching and developing a list of relevant keywords. There are free tools available to help determine the most likely keywords and phrases (also known as long-tail keywords) your potential customers would type in a search engine to find a business like yours. Google Keyword Tool is excellent because it's free to use and based on actual search data.
After you develop a list of relevant keywords for your business, begin to use those keywords to make your website pages and content more visible to the search engines. When practicing SEO marketing for contractors, content includes any online material you create for your business, such as web pages, blog posts, landing pages, Pay-Per-Click advertising, metadata, image tags, anymore.
Along with creating unique, relevant keyword-rich written content, other types of visual content, for example, video, and images, can give visitors a more in-depth look behind the scenes of your company and keep visitors engaged and on your site for more extended periods. This is another element of SEO marketing for contractors, that is looked upon favorably by search engine algorithms when ranking websites.
As mentioned above, keywords are just one element that the search engine algorithms look at to determine page rank. Another critical component of SEO marketing for contractors is how friendly your website is to visitors.Streamlining your site's navigation to make it as easy as possible for visitors is also viewed positively by the search engines.
Make sure your navigation is concise and descriptive. Link internally to other key pages from your homepage and include a link for people to contact you quickly.
All marketing is local! When developing your strategy for SEO marketing for contractors, it's essential to take a regional view first! When people in your area search for a construction company, you want your company to be at the top of the list. Local SEO marketing for contractors can send more traffic to your website and place your business top-of-mind with local consumers. Use location keywords in page titles, headings, and site content. If you have a gallery of projects, make sure to include location data in image tags, headlines, and text. Another way to improve SEO marketing for contractors is registering your business on Google Maps, and claiming your free local listings on sites like Google My Business,Yelp, and Bing.
When SEO marketing for contractors, don't forget mobile! It's the fastest-growing segment of the Internet. Optimizing your website for mobile means that it looks great and performs across any device, including tablets and smartphones. It can prevent visitors from becoming frustrated when they can't find what they need.
Digital marketing is here to stay, and if you want to grow your business in this competitive environment, you need a comprehensive digital marketing strategy. SEO marketing for contractors is just one element of that strategy.
If you'd like to learn more or have questions about your current marketing plan, give the experts at NITRO PLUG Digital Marketing a call. We understand the construction industry and have helped companies like yours develop an SEO marketing plan for contractors that will turn your website into a construction lead generation machine!
Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.See All Works
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