Today, digital marketing is a necessity in every industry. Construction is one of the most competitive industries in terms of online lead generation and to make your business stand out, you need to learn the basics for contractor lead generation.
Contractor lead generation consists of developing a multi-tiered digital strategy that includes several different approaches including pay-per-click advertising, blogging, email marketing, and SEO for construction companies.
So what techniques, formats, and media can you use that produce the best lead generation for contractors? In this post, we're going to look at four marketing concepts that offer the best lead generation for contractors!
To build a successful lead generation strategy, you need to set measurable goals and document all your efforts. Including your:
• Lead Generation Strategy – Contractors who document their lead-gen strategy are 538% more likely to successfully generate leads when compared to those who don't.
• Lead Generation Tactics – Documenting your processes increases your ability to successfully generate leads 466% over those who do not.
• Lead Generation Objectives – Contractors who set measurable goals for are 492% more likely to generate leads than those who don't. In fact, 81% of contractors who set specific, measurable goals achieve them.
Documenting your efforts allows you to go back and examine what is working, and more importantly, what isn't so you can adjust your approach.
When building your marketing strategy, these four elements offer the best lead generation for contractors. Traditional marketing techniques are no longer generating the amount of business that they did in the past. Today, online marketing is the best way to develop your brand. That brings us to the number one tool offering the marketing and lead generation... your website.
Your website is the hub of your online marketing efforts. Everything you do should work to drive traffic back to your website where visitors can learn more about your business, what you do, and why they should work with you.
Today's customers are all online and most of them start their research on a search engine. Whether they are looking on their phone, tablet, laptop, or desktop, having an outdated website that doesn't function perfectly across platforms is the kiss of death. If a visitor comes to your decade-old website that is difficult to navigate, they will go straight to your competitor's site, never to return!
Your website should contain current information, a gallery of project photos, an informative blog, premium information, and calls to action that get visitors to act.
Make sure that your website is informative, easy to navigate, and clearly written!
When it comes to social platforms that offer the best lead generation for contractors, Google My Business, and Facebook business pages are no or low-cost lead-generating opportunities. These sites offer contractors excellent opportunities to reduce sales friction. Sales friction is defined as anything that makes it hard for your potential customers to do business with you. Examples include- slow response times, a bad website user experience, no click to call buttons, etc.
Google My Business and Facebook business pages allow you to communicate with customers in near real-time. When a potential customer finds your business on Google My Business and reads your reviews, they want to engage and these platforms allow you to do exactly that, immediately.
Immediate engagement builds trust and authority which is what drives and closes leads!
Adding a blogging component to your website is a great way to build authority and trust with consumers. Your blog is one component that can really drive lead generation. A blog can educate consumers about your industry, offer information about your company, and work to build trust and authority. A consistent blog is another low-cost way to drive traffic and generate leads and is one of the tools many builders agree offers the best lead generation for contractors.
Another extremely effective lead generation tool for contractors is optimizing all your content including web pages, blogs, and social media for search. Search engine optimization or SEO for construction companies consists of developing a list of relevant keywords and phrases that a consumer might type into a search engine to find a business like yours.
Once you've developed a list, you should begin to include those words and phrases into your content in a natural way. The search engines are constantly indexing content to gauge it for relevance. By including keywords in your content, you can improve your search engine ranking.
SEO for construction companies is one of the best ways to improve your organic search results, drive traffic to your website, and convert visitors into leads.
These are just four tactics that offer the best lead generation for contractors. By creating a balanced marketing mix using these and other techniques, tools, and strategies, you can build trust in your business, authority in your industry, and increase lead generation, sales, and profits.
Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.See All Works
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