Before you think about selecting a reputable construction digital marketing agency, you'll want to do a little bit of homework first. It can be challenging to keep keep up with the competition, which is why it is extremely imperative to select a construction digital marketing agency that has a solid track record in the construction marketing and contractor marketing industry. But through working as a contractor, your online presence holds as much value, if not more, than your physical presence.

A leading construction digital marketing agency can make it easy for your prospects to find and contact your construction company. For any construction company looking to get attention, the idea initiates a proper stigma of response. The sole purpose of construction marketing or using a construction digital marketing agency is to make potential clients aware of the contractor or construction services you provide.

An award-winning construction digital marketing agency will help you to generate construction leads through high-level construction marketing tactics.

Why Choose A Construction Digital Marketing Agency?

If you've been in the construction business for a while but haven't yet experienced the dynamic impact of a construction digital marketing agency that knows the industry, then you have a bright future ahead. You could have people who need your services but simply cannot find you. This is likely impacting revenue and you don't even know it. A professional construction digital marketing agency has the ability to find those people wherever they are and at any time. If your company is a startup, there is already too much online competition in the industry. Overcoming this is not easy, but it's entirely possible for your construction company to dominate the online space with the help of a reputable and experienced construction digital marketing agency like NITRO PLUG Digital Marketing. These experts specialize in:

  • SEO for Construction Companies
  • PPC for Construction Companies
  • Social Media Posts for Construction Companies
  • Email Marketing for Construction Companies
  • Digital Marketing for Construction Companies

If you want your construction company to thrive in the online space and dominate construction marketing, then it is imperative to find a construction digital marketing agency that knows the ins-n-outs of your industry, and who can find you solid construction leads. As your construction digital marketing agency optimizes your construction marketing campaign, your construction leads will only get better.

Construction Digital Marketing Agency: What to Look For

There are a lot of challenges that you and your construction digital marketing agency might face when conducting your construction marketing strategy. But no need to worry about that since you will have a reputable construction digital marketing agency handling all of your construction marketing and raising awareness about your business by targeting the right audience.

Here are a few things to look for when searching for the perfect construction digital marketing agency:

1.   Does the Construction Digital Marketing Agency Have Good Reviews?

When evaluating which construction digital marketing agency would be best to handle your construction marketing efforts, you will want to look closely at their reviews. Do they have any Google reviews? Do they have any Better Business Bureau reviews? Checkout as many review platforms that you can find and look for positive feedback. A company that you will want to choose as your construction digital marketing agency should have strong online reviews. Moreover, look at the number of good reviews versus constructive reviews, does the good outweigh the bad? If so, the construction digital marketing agency is likely highly reputable.

2.   Does the Construction Digital Marketing Agency Have Awards?

With so many digital marketing agencies out there, awards will truly separate the best from the worst; the experienced from the novice; and strong results from getting you no results. A good construction digital marketing agency will have their awards posted on their website. Often times, the awards will link to an article written about the award by the company who presented it to the construction digital marketing agency. Take an opportunity to read about the digital marketing agency awards and find out why they were presented to the construction digital marketing agency and you will gain a lot of knowledge about their accomplishments in construction marketing, construction lead generation, construction SEO, SEO for construction companies, social media posting for construction companies, and PPC for construction companies.

3.   Does the Construction Digital Marketing Agency Have Case Studies?

Any reputable construction digital marketing agency will have case studies from clients. If you're look ing at a construction digital marketing agency who is supposed to specialize in construction marketing, they should have numerous case studies with construction companies, contractors, painters, plumbers, roofing companies, and many more. You should see their track record on providing SEO for construction companies, PPC for construction companies, social media posting for construction companies, digital marketing for construction companies, and just overall construction marketing projects. This will truly show you what they've worked on and the level of results they can achieve as a reputable construction digital marketing agency.

4.   Has the Construction Digital Marketing Agency Had Media Coverage?

A good digital marketing agency that focuses on any particular industry, even construction marketing, should have some positive media coverage. If you find that the particular construction digital marketing agency you are looking at does not have any positive media coverage, you may want to consider whether they are the caliber digital marketing agency you want to oversee your entire construction marketing operation. This is important to the future of your company and you want to be absolutely positive that you are dealing with the best construction digital marketing agency that you can find. Positive media coverage from reputable sources are excellent verification.

7 Elements of a Great Construction Digital Marketing Agency Strategy

There are a lot of construction digital marketing agency strategies that you can look for when finding a company who can handle the breadth of construction marketing needed by your company. Here are some construction digital marketing agency strategies to look for when evaluating companies that you might want to handle your construction marketing efforts.

1.   Do They Do Professional Website Work?

The great, attractive design of the website gives out a professional vibe. Yes, that how important it is. If you have broken pages, slow page loading rates, or a poor user experience, customers won't find your business good enough for choosing to work. This is why it is imperative to find a construction digital marketing agency that has a strong background in website development. Here are a few pages that could be important to a construction company.

·      Landing page

·      About us

·      Your services

·      Customer's testimonial page

·      Blog and articles

·      Contact us page

It might sound hard to believe, but construction marketing can help you reach up to 90 percent of your construction leads through your website!

2.   Do They Embrace Social Media Posting for Construction Companies?

A versatile construction digital marketing agency will leverage all digital marketing channels in their construction marketing efforts, including social media. Social media posting for construction companies is an excellent tactic in the arsenal of tricks for any construction digital marketing agency. Facebook, Instagram, Twitter and many more options are strong tools that can make your business grow and thrive. You can get a lot of really viable construction leads through this construction marketing tactic . Another amenity that will grab the incoming traffic'sattention is a rapid response through social media.

3.   Do They Leverage Email Marketing?

If social media marketing is not enough for you while your construction digital marketing agency is promoting your business through various channels such as PPC management, Local SEO, or even National SEO, try using them for email marketing service and begin sending weekly or monthly email marketing newsletter to your contact list. If you have a list of email addresses from past clients or people who have visited your website, that's half the battle right there because you already know they are interested. Leave no stone unturned. Your construction digital marketing agency can achieve huge success with this strategic approach to email marketing service. A newsletter is a short form of a proper letter: fewer words but more construction marketing images of current or past projects, company updates and offers.

4.   A Good Construction Digital Marketing Agency Will Make an Impact with Video

A video can speak tens of thousands of words. Any good construction digital marketing agency will know how to leverage video to speak to your target audience in your PPC ads, your social media marketing, email marketing newsletter, and from your website. More importantly, an attractive video will engage the customer to get to know your company and start to build a connection to your brand. You can even shoot your own videos, do your own video editing, and then pass those assets to your construction digital marketing agency to use in your construction marketing.

One of the overall aims of your construction marketing is to let people know how enthusiastic you are towards promoting your brand and using video is an excellent way for your construction digital marketing agency to do that.

5.   A Leading Construction Digital Marketing Agency Builds Partnerships

Building partnerships are very essential to determining the significance and success of your construction business. Partnering with other companies who can send you referrals can be the difference between success or failure, and being that a reputable construction digital marketing agency does business with many construction companies, they will typically be able to forge those connections. Plus, working with a reputable partner can raise your status in the construction industry, especially if your partner is of high integrity. Despite that, building partnerships can make a significant impact on your business.  

6.   Use PPC Management to Bring in Qualified Leads

The construction digital marketing agency that you select must be an expert in PPC management, especially for construction companies. , If your audience is targeted properly and your ads are optimized by your construction digital marketing agency, the paid advertisement will do just fine. You this is an excellent tactical approach to your construction marketing efforts. If you provide services limited to a region, PPC management advertisements, if done correctly, will boost really good traffic to your site.

Construction Digital Marketing Agency Challenges

Well, nothing wins big if it doesn't go through a few hefty challenges.

A Good Construction Digital Marketing Agency is an Investment

In the construction business, digital marketing services are extremely imperative. A strong construction digital marketing agency can make the difference between a full pipeline and crickets chirping. Make sure you choose your construction digital marketing agency wisely because I think we've established just how important having reputable digital marketing services can be to a growing business. But be careful and follow the instructions that we provided. There are digital marketing agencies out there who have little to no experience and you need to be selective in finding not just any digital marketing agency, but a construction digital marketing agency.

Selecting a Reputable Construction Digital Marketing Agency
Maxine Reynolds - NITRO PLUG Digital Marketing

Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.

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