Leveraging local SEO for contractors is extremely important to producing a steady flow of new jobs for your business. Times have changed, people don't look through thick phone books anymore to find a contractor. They now go to Google when they want to find a local contractor. Google is the #1 search engine in the world for searching local businesses.
Local search engine optimization (SEO) is a strategic marketing tactic used by digital marketing agencies and marketing teams, to help drive online search engine rankings, and ultimately traffic, to local businesses. When someone goes to Google and types "Los Angeles Contractor" and the listing shows the top three contractors in the area, this is in effect Local SEO in action. Those contracting companies that ranked in that Google search have likely used Local SEO for Contractors. There are various strategies that are used to accomplish this and we will walk you through each of them.
Managing a Google My Business (GMB) account is essential to having strong Local SEO for Contractors! This is how people will find your local contracting business on Google, period. If you don't have a GMB account, you can create on by clicking here to go to GMB. Once you have your account, make sure to fill out as much detail on your contracting company as possible. Company name, address, phone number, contracting services, areas your service, and other viable information that can be useful for Google. Make sure to add your cover photo, along with any other photos you want the world to see when they find your business using a simple Google search.
Content. Content. Content. Local SEO for Contractors works much better when Google has more content to scan. One great way to produce more content for your Local SEO efforts is through posting. GMB provides the businesses with the ability to post blogs, articles, case studies, and any other content that can promote your contracting company. It's recommended to post at least one piece of content to your GMB account every seven days. If your contracting company has more GMB posts than your local competition, you have a very good chance at our ranking your competitors on Google.
Obtaining 5-star Google reviews is the final tip to boosting Local SEO for Contractors. Your GMB account allows for your customers and clients to leave you reviews. If you provide an excellent service that people value, you have nothing to worry about when it comes to your clients leaving a 5-star review. To cultivate great reviews, it certainly helps to ask clients who have already expressed their happiness with you.
When you have clients that leave reviews, whether good or bad, it's imperative to respond. How does responding to reviews help to boost Local SEO for contractors? As I stated previously, it's all about content! Google will not only scan the content from the client review, they will also scan the content from your response. Because of this, it's very important to add your keywords when you write responses. Do not simply respond with "thank you" because that will not do anything to boost Local SEO for contractors.
Now that you have the top three tools for boosting Local SEO for contractors, you need to ensure that you stay on top of it. Make sure that your GMB account is always up to date and that you're regularly posting new content to Google. Don't forget to acquire and respond to reviews. If you can keep this up, it won't be long before you start to see the results. If you're busy and don't have time to manage this, NITRO PLUG Digital Marketing has experts that specialize in boosting Local SEO for contractors. Click the link below and schedule a free Local SEO analysis for your contracting company.
Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.See All Works
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SEO for construction companies consists of optimizing your content to make it more visible to search engines.
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