Do you want to generate more qualified leads and increase revenue? Then you need to learn about SEO for construction industry businesses. When someone in your city or town opens Google and types in a search term, you want your company to show up at the top of the search results. SEO is how you get there!

In this post we're going to look at what SEO for construction companies is, what it does, and why SEO for construction companies can be vital to your business.

What is Search Engine Optimization?

SEO for construction companies consists of several strategies you can do with your online content to help your website rank higher in search results and get your business found online.

Search engines index websites looking for keywords and phrases that are relevant to your business. By including them strategically in various spots like title tags, page headings, image tags, and content you're letting the search engines know who you are, and what you do. You can also publish blog content on your site to address topics of interest to potential customers and include the same keywords. This will improve your chances of getting found online by the customers you're looking for.

Why SEO for Construction Industry Businesses Matters

Today, every business needs to be online. Construction businesses are no different. In fact, the Internet provides construction businesses with opportunities to market 24/7/365. Using elements on your website like project galleries, blog postings about techniques, background on your company, and industry news are all useful elements when reaching out and working to attract potential customers.

Today, the competition online is intense. You need to gain an edge in order to attract the type of customers you're seeking. Search engine optimization is one marketing method that can help you to reach your target market.

SEO for construction companies can provide you with many benefits.Here are the top three.

• Improve Your SERP (Search Engine Results Page) Rankings

This is probably the number one benefit when you add SEO to your construction marketing and construction lead generation strategy. By carefully choosing your keywords and properly using them throughout your online content you'll boost your rankings for those keywords.

SERP ranking is extremely important. Studies have shown that pages that rank in the top three spots receive over 50% of clicks. Sites that show up highly on SERPs also appear more credible. So, if you want to stand out as a leader in the construction space, SEO is a great option!

• Increase Brand Awareness

Another benefit of a higher ranking is that you'll enjoy more organic traffic to your website where visitors will learn about who you are, what you do, why they should work with you, and how to get in touch to ultimately become a customer. 

Increased visibility increases brand awareness. If visitors like what they see they are also more likely to recommend you to family and friends who may need your services. This word of mouth advertising is often the best form of awareness since most people trust recommendations from friends and family over traditional advertising. In fact, studies have shown that 80% of Americans seek recommendations during the buying process, and peer review is the highest form of recommendation.

• More Qualified Traffic and Pre-Qualified Leads

One of the key benefits of online construction marketing and construction lead generation is the ability to precisely target your audience. Proper SEO for construction companies will help to drive traffic to your website that is more qualified.

Because SEO helps you to reach people who are already searching online for services that you offer. Visitors who click on your site as a result of SEO will be more likely to convert and you can then nurture them through the sale. This can help you to avoid wasting time and money reaching out to people who don't need or aren't interested in construction services.

If you want to boost organic traffic to your website, increase qualified visitors, boost sales, and increase revenue, SEO can definitely help!

Small Changes Can Have A Big Impact!

To get started with SEO for construction companies, begin by doing some research. Create a list of keywords that are relevant to your business. There are several free tools available that can help. One of the best is the Google Keyword Tool.

Once you've developed a list, begin using them in your content. Insert them into title headers, image tags, metadata, and content. These are the words Google will index on your site and use to assign your ranking.

Here are a few steps for optimizing your website for the search engines.

• Get Listed on Google My Business, and Bing Places

Most of the construction business is local. You need to be visible in local searches and the best way to do that is to create a free business profile on Google My Business and on Bing Places. Keep those listings up to date with your current contact information is part of local SEO. As mentioned earlier, most searchers don't go past the first SERP page, so make sure you show up in local search.

• Develop a Content Strategy

Make sure you create all types of searchable content. That means blogging once or twice a week, every week. Keep it relevant and informative. Think helpful topics, like FAQs, how-to's, and product reviews. Make sure your content is properly optimized for mobile users.

The Bottom Line...

To be effective when creating strategic SEO for construction company, you need to do your research. Determine your keywords carefully and understand exactly who your target customer is. Create an in-depth buyer persona and list the traits of your ideal customer. Define their educational background, career path, position in their company, biggest challenges, then figure out how to meet their needs. Build your SEO strategy around that.

SEO for construction company. With a good plan, a little due diligence, and a consistent effort, you'll drive traffic, increase qualified leads, and grow your business.