Today, the Internet has become a critical part of the consumer's buying journey and as a result, contractor marketing has become an essential investment. Your customers begin their journey online, and to reach them where they "live,"means developing a digital contractor marketing campaign.
In this post, we'll explore four ideas that offer the best lead generation for contractors and can help you develop a contractor marketing strategy to raise your online profile, drive traffic to your website, build your brand, and increase lead generation, sales and profits!
Your company's website is the hub of your contractor marketing efforts. Your contractor marketing strategy should drive traffic to your website. It's essential that you have a great website to keep visitors on your pages longer, exploring all you have to offer. This contractor marketing strategy is about updating and modernizing your website. Your website is often the first contact a consumer has with your brand. If you want to make a great first impression, you need to invest in your site's design.
Choose colors that reflect your business and your brand. Color is an important contractor marketing tool for building brand recognition. Be consistent with your design choices.Use the same colors, style of images, fonts, etc. Consistency is the key to brand recognition.
Keep your navigation clean and user friendly. Be aware of load times, and make sure to optimize all your content for search, including images.
Every day people conduct searches to find information, businesses, or products online. In fact, this year alone Google will process over 1.2 TRILLION inquiries!
Many are looking for construction businesses just like yours. To compete, you need to optimize your content so it can be found by these potential customers. The process of updating your content so it is found and ranked by the search engines is called Search Engine Optimization or SEO.
Local SEO for construction companies starts by creating a list of keywords and phrases that a consumer might type into Google to find a business like yours. When researching keywords, consider long-tail keywords. These are longer phrases like “kitchen remodeling in Dallas,” or“commercial flooring contractors in Tuscaloosa, Alabama.”
These keywords help search engines to index your website and return your business in the results when a consumer runs a search.
Keywords are just one element. There are many other tactics you can use to improve local SEO for construction companies besides keywords. Reducing page load speeds, and improving user design and navigation, will not only improve your search rank, but they will work to keep users on your pages longer, another positive factor with Google.
The takeaway... local SEO for construction companies is a key element of a contractor marketing plan that will work to drive traffic to your site and generate leads.
When it comes to contractor marketing, social media marketing is one of the most effective methods around! This method allows for direct engagement with your audience and lets you deliver content to your audience and interact with them in near real-time.
The platforms you choose are important. There are many popular platforms available, they include Facebook, Pinterest, Twitter, LinkedIn, and Instagram. Each has its benefits. Choose the networks that are populated by your target audience.
Once you've chosen your networks and set-up accounts you can begin posting content. Some platforms allow you to post any type of content and some focus on specific content like photos or videos. Along with organic posts, many platforms allow you to purchase paid social ads.
A visitor came to your website and"converted" by providing their contact information in return for your premium report on kitchen remodeling. So... what now? While they may not yet be ready to purchase, email is a great contractor marketing tool you can use to nurture these leads toward an eventual purchase. In fact, with email marketing for every $1 you spend, you have a potential $44 in earnings. That's an impressive ROI!
To begin, you must obtain a list of email addresses. The best way to do this is through your website. You can create an email sign up bar to obtain organic emails or use contractor marketing conversion tools like a landing page, call to action, and premium content.
What you don't want to do is buy a list. Stick to organically obtaining addresses. It may take a while, but the addresses will be valid and will return the best results if the recipient has opted in and has a relationship with your business.
Once you develop a list you can begin sending targeted, valuable content like blog posts, promotions, industry news, or special deals to encourage engagement.
Each of these contractor marketing strategies can help you grow your online presence, improve your brand image,and offer your readers an opportunity to learn more about who you are, what you do, and why they should choose to work with you.
Contractor marketing is a process.There is not just one strategy for the best lead generation for contractors. It's more of an overall symbiotic strategy where every element works together to bolster your brand. Today, consumers are seeking value and trust in their relationships with the business they purchase from. Up your online game with these contractor marketing techniques, and watch your business thrive!
Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.See All Works
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