In the era of digital technology, lead generation can make or break your business. Leads are real people; therefore, they define the public interest in your business. The best construction lead generation practices all aim to make your business’s online storefront more accessible, appealing and convincing. The more you can convey your brand's core message, and speak to your construction teams’ expertise, the more leads you are likely to get.
But before you start adjusting your digital marketing strategy, you’ll need to understand the importance of lead generation.
Leads are interested people that are considering paying for your products or services. Therefore, leads are people that need what you have. They represent the core of your target market, individuals that only require a little more convincing to become customers. Naturally, a lead making a purchase isn’t entirely in your control.
However, once an individual becomes a lead, incurring a sale only takes one short step. Therefore, maximizing leads is guaranteed to lead to an increase in sales revenue. The more leads you have, the more likely people are to share links to your website, mention your products and services to people they know, and increase your online following. This helps to strengthen your brand, forming its own marketing cycle without needing further investment.
The best construction lead generation strategies will always consider the impact of having many leads on your long-term marketing and branding, beyond the short-term sales they can provide.
Lead generation forms the crux of digital marketing, particularly for small to medium-sized businesses, which will need to rely heavily on an online appeal to garner interest. Generally, you will want to employ a combination of those methods to maximize your results.
SEO content is necessary to boost your search engine ranking and ultimately your construction lead generation. Search Engine Optimization content should be in the form of informative articles filled with information on both your
products and your industry. Your SEO content should make people interested in navigating through your site to find out more about your company’s expertise in the construction industry.
The more qualitative your content, the higher Google’s search engine ranking spiders will rate it. To have qualitative content, you’ll need to make sure it is expressed in fluent, grammatically correct English. If applicable, your content should also have links to reliable sources to attest to the reliability of your material.
When choosing those sources, opt for the higher-ranked sites. The more enticing your content, the more likely it is to be shared by your website visitors, which increases your brand exposure and thus expands your leads.
Social media presence is one of the focal points of modern digital marketing and construction lead generation. Social media platforms like Instagram, Twitter, and Facebook are major marketplaces for goods and services.
Because of the wide use of these platforms, compiled with the entertainment factor they provide, they make access to potential customers easy. The most efficient way to grow your social media presence is to pay for advertising. Social media ads will target your chosen demographic, therefore, can be used to zero in on your desired market. Social media marketing also allows you to use the free analytics tools these platforms provide to do some market research and establish among what age group, in what area, and how gender your contractor marketing will be most efficient.
Web design is extremely important in construction lead generation. Research has attested to the relationship between a fast loading site and visitors choosing to remain on your domain. The longer a page takes to load, the less motivated website visitors will consider your content. To make your pages load faster, look for an efficient, optimized web design.
If you are not familiar with web development, you can employ the services of a specialist. You will also want to make sure that your design is phone-friendly, as 50.81% of web users predominantly use their smartphones to surf through the web.
Call-To-Actions are often categorized as an SEO tactic; however, they are a marketing technique of their own. Call to actions are some of the best construction lead generation strategies. They capitalize on a potential customer’s interest in a service or their research on a problem they might have been encountering to offer a solution. They make contracting your services seem particularly appealing because it looks like the natural evolution to their solution-seeking.
Contractor marketing and construction lead generation requires convincing potential customers to entrust you with their construction work to offer themselves the best available customer service. Contractor work relies heavily on communication, understanding clients’ particular needs, and informing them tactfully of any potential delay in schedule or budget adjustment needs.
As word-of-mouth is still a powerful marketing tool, you’ll need to make sure that the quality of your service speaks for itself when marketing for commercial construction. This will encourage your current customers to let those around them know about your services when looking for construction work. Delegation Is Your Best Bet at Efficient Contractor Marketing
To ensure you have dedicated digital marketing experts working on your marketing for commercial construction, you’ll want to work with a company experienced in getting businesses like yours to the next level. Nitro Plug Digital Marketing is proficient in SEO, PPC, Social Media Marketing, and plenty of other lead generation techniques with proven results. Contact us today for more information on our marketing for commercial construction services.
Maxine has extensive experience in the digital space and in driving positive experiences for clients. Her background touches large companies, where she successfully led marketing teams through grownd-breaking initiatives.See All Works
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